16 Practical Ways to Design Your Cover Images for Sweet Results
There are heaps of opportunities to show off your business with your cover image.
However, it doesn’t just need to be one big glossy shot of your products or workplace. Let’s take a look at the way the best of the best are using their cover images.

FACEBOOK COVER IMAGE INSPIRATION

STRUTT YOUR STUFF

16 Practical Ways to Design Your Cover Images for Sweet Results
Cuckoo Cullay
If you got if, flaunt it, right? Local cafe Cuckoo Cullay does just that – showing off it’s delicious food and relaxing atmosphere with its nearby potted plants.
16 Practical Ways to Design Your Cover Images for Sweet Results
Seaside Spirit
The designer behind Seaside Spirit perfectly captures the work they create in their cover image. At first glance, it looks like it’s simply a set of their work, but the logo in the top right-hand corner and the cleverly designed profile picture that joins up with the cover pic show there is more here than meets the eye.
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16 Practical Ways to Design Your Cover Images for Sweet Results
Robot Food Design
Show off the brains behind the operation! If you’ve got a small enough company show off your staff and add a face to the name, why not? Robot Food Design do this and manage to look super cool at the same time.
16 Practical Ways to Design Your Cover Images for Sweet Results
Studio Airport
Studio Airport show off their team in a casually-staged photo. The staff looking like they are being creative and strategic. This shot has a great mix of colour to draw the eye across the photo with complementary colours like the orange chair and green tree.
16 Practical Ways to Design Your Cover Images for Sweet Results
Natalie Lussier
Natalie Lussier’s page uses bold colours and angles to great effect, including a strong call to action to download the videos from a recent conference. She uses an action photo of her speaking at the event, cementing her authority as a thought leader.

BOLDLY CHALLENGING THE NORM

16 Practical Ways to Design Your Cover Images for Sweet Results

Grammarly
The thing that is great about Grammarly is that it uses a really simple colour palette to highlight their message. The copy is a classic grammatical joke, that when combined with the tagline ‘commas matter’ really emphasises the culture and purpose of the business.
 
16 Practical Ways to Design Your Cover Images for Sweet Results
Christian Pannicke
Working with typography, this designer didn’t let the black and white focus of his work limit him to create a bold cover image. To make his products stand out, he’s put a bright turquoise filter over the whole lot and used bold diagonal angles which aren’t often seen on the grid-favoured Facebook.
16 Practical Ways to Design Your Cover Images for Sweet Results
Brain Pickings
Again, drawing on the core logo colours, this cover image for Brain Pickings creates a surprising contrast with a yellow font on a black background. The uneven lines and messy handwriting looks like it’s your typical inspirational quote image – but we can see the quote wraps about the profile picture, showing that there is in fact more here than appears at first glance.

SAY MY NAME

16 Practical Ways to Design Your Cover Images for Sweet Results

 Squarespace
Squarespace has an understated cover images, using black paint strokes in the background behind it’s tagline: build it beautiful. The design is a flipside of their black-on-white logo palette.
 
16 Practical Ways to Design Your Cover Images for Sweet Results
The Cleaver
The Cleaver Quarterly has a brilliant cover image – shouting their name from the rooftops. It’s messy, lopsided and provocative. This cover image has their name partially obscured – and based on this design it looks like they don’t even care (but that’s the exact attitude they want to show).
 16 Practical Ways to Design Your Cover Images for Sweet Results
HubSpot
Hubspot have done a great job creating a really simple cover image drawing on their brand colour palette. A few simple silhouettes over well-designed copy that reflect their brand values looks really effective.

CAMPAIGNS AND PROMOTIONS

16 Practical Ways to Design Your Cover Images for Sweet Results

Netflix
Netflix has created brilliant cover image promoting it’s latest series, Jessica Jones. It combines a rich watercolour artwork with the key call to action: the series is available now.
16 Practical Ways to Design Your Cover Images for Sweet Results
Jon Loomer
Jon Loomer’s Facebook page highlights his latest product – the free digital e-book. It’s bright ‘target’ inspired image in the centre of the profile picture draws the eye to the iPad. To the left is the simple and effective call-to-action.
16 Practical Ways to Design Your Cover Images for Sweet Results
Buzzfeed
How could we have a listicle without including Buzzfeed?! This cover image shows off the new Buzzfeed News section, framed in the context of it being on mobile devices. It has a strong tagline to the right, however, it looks like it’s not optimised for Facebook as the copy is cut off to the right and beneath the call to action buttons.
16 Practical Ways to Design Your Cover Images for Sweet Results
Kikki K
Don’t forget that customised seasonal images which reflect your brand’s culture can be really effective.
16 Practical Ways to Design Your Cover Images for Sweet Results
Shortstack
Shortstack have used their cover image not just as a call to action, but they also have taken advantage of the description. When a fan clicks on the green tree where the eye is drawn, the cover image opens up with the description. This description gives the fan access to a series of templates, ebooks and videos to help support their marketing goals.
Rachel Beaney is an Australian freelance social media specialist with over a decade in digital media. She’s worked with global names like Microsoft, Samsung, News Corp and General Assembly, in addition to not-for-profits and government bodies. She loves helping clients solve their business needs with creative and data-driven solutions. Get in touch today for a free consultation call.