Archive for May, 2010

Running a Competition on Facebook

via Pixabay

via Pixabay

So I’ve just spent an hour trawling the dirtiest, dingiest parts of the web to find Facebook’s Terms and Conditions for what I need to do if I want to run a competition on Facebook. The short version is:

  • You can promote or run a competition in an application.
  • You can promote or run a competition outside of Facebook.
  • You cannot get anyone to write on your wall, upload a photo on your wall, tag it, like/fan a page in a competition.

The link to the current Terms of Conditions (it currently being May 12th, 2010, with the competition guidelines last updated December 22, 2009) is here.

I’ve also copied them below, because many blog entries which simply linked to the T + Cs resulted in a dead link.

If you’re looking for more info around what you can and cannot do on Facebook, you also might find useful Facebook’s FAQ, Facebook’s Blog, All, and the forum on the “Facebook Marketing Solutions Page“. If you’re looking at advertising, here’s Facebook’s advertising guidelines.

Other awesome docs from Facebook which are hard to find:

Facebook Promotions Guidelines

Date of Last Revision:  December 22, 2009

These Promotions Guidelines govern the publicizing or administering of any sweepstakes, contest, competition or other similar offering (each, a “promotion”) on Facebook by you. For clarity, a “sweepstakes” is a promotion that includes a prize and a winner selected on the basis of chance. A “contest” or “competition” is a promotion that includes a prize and a winner determined on the basis of skill (i.e., through judging based on specific criteria). Publicizing a promotion on Facebook means promoting, advertising or referencing a promotion in any way on Facebook or using any part of the Facebook Platform. This may include, for example, in Facebook advertising inventory, on a Facebook Page, or through a status update. Administering a promotion on Facebook means operating any element of the promotion on Facebook or using any part of the Facebook Platform. This may include, for example, collecting submissions or entries, conducting the drawing, judging winning entries, or notifying winners. By publicizing or administering the promotion in any way on Facebook or using any part of the Facebook Platform, you agree to these Promotions Guidelines.

Section 1. General

1.1 Without limiting any provision set forth herein, you acknowledge and agree that you are responsible for ensuring that any promotion and the administration, advertising, publicizing and fulfillment of such promotion complies with all applicable federal, state, provincial and local laws and applicable regulatory and industry rules, regulations and guidelines.

1.2 You are fully and solely responsible and liable for your promotion, including, without limitation, every element of publicizing or administering a promotion on Facebook or using any part of the Facebook Platform, even if Facebook authorizes a promotion to be publicized or administered on Facebook or using any part of the Facebook Platform.

1.3 You will not in any way use our name, trademarks, trade names, copyrights, or any other of our intellectual property in the rules or any other materials relating to the promotion, without express written consent.

1.4 The promotion and any publicity associated with the promotion must be true and accurate, and cannot mislead, deceive or otherwise misrepresent the prize or any other aspect of the promotion.

Section 2. Prohibitions

You may not publicize or administer a promotion on Facebook if:

2.1 The promotion is open or marketed to individuals who are under the age of 18;

2.2 The promotion is open to individuals who reside in a country embargoed by the United States;

2.3 The promotion, if a sweepstakes, is open to individuals residing in Belgium, Norway, Sweden, or India;

2.4 The promotion’s objective is to promote any of the following product categories: gambling, tobacco, firearms, prescription drugs, or gasoline;

2.5 The prize or any part of the prize includes alcohol, tobacco, dairy, firearms, or prescription drugs; or

2.6 The promotion is a sweepstakes that conditions entry upon the purchase of a product, completion of a lengthy task, or other form of consideration.

Section 3. Administering a Promotion through the Facebook Platform

You may not administer any promotion through Facebook, except that you may administer a promotion through the Facebook Platform with our prior written approval. Such written approval may be obtained only through an account representative at Facebook. If you are already working with an account representative, please contact that representative to begin the approval process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative. If we provide you such approval, you agree to the following:

3.1 You will only administer the promotion through an application on the Facebook Platform, as directed by us.

3.2 You will only allow users to enter the promotion in the following locations on Facebook:

3.2.1 On the canvas Page of an application on the Facebook Platform.

3.2.2 On an application box in a tab on a Facebook Page.

3.3 You will include the following language in a clear and conspicuous manner adjacent to any promotion entry field: “This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to [recipient(s) of information] and not to Facebook. The information you provide will only be used for [disclose any way that you plan to use the user’s information].”

3.4 You will not mention “Facebook” in the promotion’s rules except in the following ways: (i) “You can enter the Promotion through the [application name] application on the Facebook Platform. You can also find the application on the

tab on the [Page name] Page on Facebook.”; (ii) to fulfill your obligations under Section 3.7.

3.5 You will designate an individual to act as a primary contact to address any communications from us with respect to the promotion.

3.6 You must submit materials for any promotion you plan on administering through the Facebook Platform to your account representative for our review and approval at least 7 days prior to the start date of such promotion. Promotions not approved in writing within such time period will be deemed unapproved.

3.7 You will include the following provisions within your official rules for the promotion:

3.7.1 Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

3.7.2 Complete release for us from each entrant or participant.

3.7.3 Any questions, comments or complaints regarding the promotion will be directed to you, not us.

Section 4. Publicizing a Promotion on Facebook

You do not need our prior written approval if you are publicizing a promotion that is administered completely off of Facebook. However, we may remove any materials relating to the promotion or disable your Page or account if we determine that you violate these Promotions Guidelines, the Statement of Rights and Responsibilities or any other of our policies. If you publicize a promotion in any way on Facebook, in addition to the other terms and conditions contained in these Promotion Guidelines, without limiting your other obligations you agree to the following:

4.1 You will not directly or indirectly indicate that Facebook is a sponsor or administrator of the promotion or mention Facebook in any way in the rules or materials relating to the promotion.

4.2 In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo.  You may, however, condition entry to the promotion upon becoming a fan of a Page.

Section 5. Indemnification

You will indemnify and hold us harmless from and against all damages, losses, and expenses of any kind (including reasonable legal fees and costs) for any claim related to the promotion including without limitation the publicity or administration thereof.

Section 6. Facebook Rights

6.1 We may modify these Promotion Guidelines at any time without notice to you. You will subject to the most current version of these Promotion Guidelines then in effect.

6.2 All decisions regarding promotions on Facebook or using the Facebook Platform shall be determined by us in our sole discretion.

6.3 We reserve the right to review promotion rules and promotional copy at anytime but is under no obligation to do so. Our approval of rules or materials related to the promotion does not relieve you of any obligations in these Promotions Guidelines.

6.4 We may remove any materials related to a promotion at any time, regardless of whether the promotion was approved, where we determine the continued marketing or administration of such promotion may be unlawful under applicable laws, rules, regulations or guidelines or may cause unreasonable liability for us.

Please Note: You further acknowledge that compliance with these guidelines does not imply compliance with all applicable rules, regulations and laws. You are responsible for compliance with the foregoing and obtaining necessary counsel in connection therewith. In the event these Promotions Guidelines are inconsistent with the terms of the Facebook Statement of Rights and Responsibilities, the terms of the Promotions Guidelines will control.

Below we have provided a few examples to help you understand how to apply Section 3 of the Promotion Guidelines:

You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload.

You can: Use a third party application to condition entry to the promotion upon a user providing content. For example, you may administer a photo contest whereby a user uploads a photo through a third-party application to enter the contest.

You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.

You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.

You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.

You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.

You can: Instruct users to visit the third-party application to enter the promotion (as described in Section 3.4(i)). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one.

That’s it from me!

Keep it real, guys!


Television 2.0: Remembering Why You Have A Couch

Television is only exciting when you share it with your 148 closest friends.
I’ve not watched television regularly for several years, but one thing is drawing me back: Twitter.

When I last regularly watched television, it was a really social thing. It was tv dinners or sleepovers in highschool – shows were a point of discussion, gossip, dreams, fights and fantasy.

Somewhere along the line, I stopped watching tv, show by show. I’d miss an episode or two, or didn’t see the start of a series, and then I only watched one show a week. Then, I realised I just didn’t watch it anymore. I realised I never I needed to be home to watch a show and then couldn’t even remember the last time I’d watched Appointment TV – and suddenly, tv watching was very easily half a decade ago.

However, this afternoon, Twitter exploded and I felt this pang. I needed to be home to watch tv.

I couldn’t see anyone on my feed who wasn’t getting home, dumping whatever they needed to do just so they could be on their couch and by the tv. ABC’s Four Corners and Q and A episodes focussed, back-to-back, on the Government’s upcoming internet filter.

I even discovered that my tv doesn’t receive the ABC, so, devastated, I had to fiddle with my aerial for over an hour to get any semblance of reception.

So, suddenly, swiftly, television matters. There is a real-time event which I can’t watch on DVD or YouTube without missing the thrilling backchannel in real time. Watching it later just doesn’t cut it.

Like a live sports event – knowing the result of who wins simply doesn’t matter – it’s the chase that counts: the snarky, brilliant, challenging questions and comments.

Q and A has also brilliantly captured that “OMG MUM I’M ON TV!” moments, which has been lost for – I’ll say it – a decade. Pulling up live tweets onto the show suddenly means that your opinion is not only thrown into the Twittersphere, but into the ‘real world’ and means that real-time is something precious again.

I’m really interested to see if other television shows or channels follow suit. Or, if they don’t, how they capture interactivity.

The shows which capture Twitter conversation best are real-time discussion shows. Fiction shows, I don’t think, could manage the same interaction in real-time (and, thanks to @c0uP for the example, Fox tried this, and failed). Perhaps the concept of low-budget shows where the audience votes on where it goes will be a short-lived gripping experiment until someone remembers the power of a well-written script.

Is it possible for Appointment Television to make a comeback by integrating the conversation of online channels?

And, I guess the most interesting, and possibly unanswerable, question is if old media can incorporate new media to create a new form of media in which the two are symbiotic? For example, could Sponsored Tweets ever support the funding of an Appointment Television show?

Are there any other models which could combine new media and older media or appointment television to form a new kind of media? How would it work? Will Appointment Television shift to be more flexible to integrate social media?

I guess we’ll see. I think within a year we’ll see a few more traditional media outlets experimenting with new and social media and within five years we’ll see a very large shift in our media and how it is sustained. Quite possibly the media as we know if won’t exist any more.

What do you reckon?

Keep it real, guys!



About Rachel

Rachel Beaney is a digital media specialist from Sydney, Australia, with a wide variety of experience in creating multimedia projects, social media and online content. Read more.
In her spare time, she creates rad clay animation.
Follow her on Twitter at @beaney.
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