PODCAST social media strategy

How do you design a social media strategy that works? How do you know that you’re measuring what works for your business? And how do you execute that strategy?

Chatting to HollyG from Tourism Upgrade, I spoke about the essential ingredients for designing a social media strategy – leveraging your businesses’ unique culture, community and business goals.

Listen the episode where I talk all things social media strategy below and subscribe to Tourism Upgrade on iTunes here.  Enjoy!


LISTEN HERE:

Tourism Upgrade

Check out the full transcript on Holly’s site here.


Want to learn how to design your own social media strategy? Join Rachel on her one-hour online course The Essentials Guide To Designing A Social Media Strategy.

This course has been taken by over 2500 happy students, and sits proudly with a 4 1/2 star average review. Here is what some past students have said about this course:

“Great ideas and covers a lot of content in a short amount of time. Loved the creativity exercises! I will take the theory further for our organisation.” – Laura H.

Find out more about the course here.


Rachel Beaney is an Australian freelance social media specialist with over a decade in digital media. She’s worked with global names like Microsoft, Samsung, News Corp and General Assembly, in addition to not-for-profits and government bodies. She loves helping clients solve their business needs with creative and data-driven solutions. Get in touch today for a free consultation call.