PODCAST social media strategy

How do you design a social media strategy that works? How do you know that you’re measuring what works for your business? And how do you execute that strategy?

Chatting to HollyG from Tourism Upgrade, I spoke about the essential ingredients for designing a social media strategy – leveraging your businesses’ unique culture, community and business goals.

Listen the episode where I talk all things social media strategy below and subscribe to Tourism Upgrade on iTunes here.  Enjoy!


Tourism Upgrade

Check out the full transcript on Holly’s site here.

Want to learn how to design your own social media strategy? Join Rachel on her one-hour online course The Essentials Guide To Designing A Social Media Strategy.

This course has been taken by over 2500 happy students, and sits proudly with a 4 1/2 star average review. Here is what some past students have said about this course:

“Great ideas and covers a lot of content in a short amount of time. Loved the creativity exercises! I will take the theory further for our organisation.” – Laura H.

Find out more about the course here.

About Rachel Beaney

Rachel Beaney is an Australian freelance social media specialist with over a decade in digital media. She’s worked with global names like Microsoft, Samsung, News Corp and General Assembly, in addition to not-for-profits and government bodies. She loves helping clients solve their business needs with creative and data-driven solutions. Get in touch today to jump on a free consultation call to find out how Rachel can help you.