Resources for Marketing Teams
Welcome to the resources section for marketing teams, whether you’re a marketing manager, or online community manager. Please check out the blog posts and resources I’ve got for just for you!
Sometimes people don't just buy the product or service we sell; they buy the person selling the service. Think about the last time you bought a new product or service: you find two equally skilled people, but one of them you have more of a connection with. So you buy...read more
Have you just landed a job as managing your company social media accounts and you're reeeeally not quite sure what to do? Don't sweat it - it's most actually pretty common! Social media is a slippery little speciality - it is sort of marketing, sort of IT, sort of...read more
I’ve always loved interactive stories. When I learnt to build websites as a teenager, the first thing I built was clickable choose-your-own adventure fiction. Paragraphs of adventure and tension - segmented with a dramatic “do you take the hallway to the left, or...read more
For many of us just starting out with advertising on social media, there are a lot of unknowns. There are many conflicting stories about the success of social media advertising - on top of there being both tech and educational barriers to contend with. But one of the...read more
For many businesses, social media is a new adoption. Updating marketing plans to include social media - and measuring the success of that social media - is something which requires organisational change and new process and procedures, even if you're in a small...read more
How do you design a social media strategy that works? How do you know that you’re measuring what works for your business? And how do you execute that strategy? Chatting to HollyG from Tourism Upgrade, I spoke about the essential ingredients for designing a social...read more
Social Media Monthly Report Powerpoint Template
Need to create a social media monthly report for social media accounts your manage, but you need a base to build off? This powerpoint template is an easy-to-customize document, with built in tables and charts covering off all the common items in a Social Media Monthly Report.
Social Media Content Calendar Template
Need a template for a content calendar for a new client or new job? This content calendar is set up with the essentials to help you organise your content, and get it approved and online fast.
Social Media Resources and Templates
Sometimes you need some tools and templates you help set you on the right track. These tools are the bread-and-butter of those working in the social media industry, so use these resources to get equipped.