Resources for Small Business
Welcome to the resources section for small business owners! Please check out the blog posts and resources I’ve got for just for you!
Facebook ads are a great way to increase the reach of your posts. Long gone are the days of "free marketing" that Facebook once delivered. With rumours of around one percent of your fans now seeing organic posts, you need to pay up to give your posts greater...read more
Instagram has been the darling social network for a few years now. With a simple, clean interface, it does one thing: share your gorgeous pics with the world. For those trying to grow their Instagram following without spending cash on an ad buy, one of the most...read more
Sometimes people don't just buy the product or service we sell; they buy the person selling the service. Think about the last time you bought a new product or service: you find two equally skilled people, but one of them you have more of a connection with. So you buy...read more
There's a lot that goes into making a social media channel that absolutely rocks. Because we often spend so much time on social media, it can be easy to forget the things we need to do to really make our channel shine. Every now and again, it's important to reflect on...read more
It's easy to envy those Instagram accounts that have it made. They have a gorgeous colour palette. Matching fonts. Beautiful content. You know the ones I mean. Like KikkiK. Virgin. Fitbit. How do they do this wizardry? A team of graphic designers sprinkled with fairy...read more
Where would we be without those nifty little keyboard shortcuts like Ctrl+C and Ctrl+V? Shortcuts are only small things, but added up, save a whole lot of time. Browser extensions are the same thing - just little additions to give your browser new features which can...read more
Facebook Ads Budget Calculator
Got a Facebook Budget but not sure how much traffic it’s going to get you? Or want to know how much money you need to reach your traffic goals? Use this handy Excel-based calculator to help project your Facebook Ads budget.
Learn at your own pace and in your own time with Rachel’s online courses. Learn how to design a social media strategy for your business, running Instagram ads and social media design.
Social Media Resources and Templates
Sometimes you need some tools and templates you help set you on the right track. These tools are the bread-and-butter of those working in the social media industry, so use these resources to get equipped.