There are heaps of opportunities to show off your business with your cover image.
However, it doesn’t just need to be one big glossy shot of your products or workplace. Let’s take a look at the way the best of the best are using their cover images.
FACEBOOK COVER IMAGE INSPIRATION
STRUTT YOUR STUFF
If you got if, flaunt it, right? Local cafe Cuckoo Cullay does just that – showing off it’s delicious food and relaxing atmosphere with its nearby potted plants.
The designer behind Seaside Spirit perfectly captures the work they create in their cover image. At first glance, it looks like it’s simply a set of their work, but the logo in the top right-hand corner and the cleverly designed profile picture that joins up with the cover pic show there is more here than meets the eye.
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Robot Food Design
Show off the brains behind the operation! If you’ve got a small enough company show off your staff and add a face to the name, why not? Robot Food Design do this and manage to look super cool at the same time.
Studio Airport show off their team in a casually-staged photo. The staff looking like they are being creative and strategic. This shot has a great mix of colour to draw the eye across the photo with complementary colours like the orange chair and green tree.
Natalie Lussier’s page uses bold colours and angles to great effect, including a strong call to action to download the videos from a recent conference. She uses an action photo of her speaking at the event, cementing her authority as a thought leader.
BOLDLY CHALLENGING THE NORM
The thing that is great about Grammarly is that it uses a really simple colour palette to highlight their message. The copy is a classic grammatical joke, that when combined with the tagline ‘commas matter’ really emphasises the culture and purpose of the business.
Working with typography, this designer didn’t let the black and white focus of his work limit him to create a bold cover image. To make his products stand out, he’s put a bright turquoise filter over the whole lot and used bold diagonal angles which aren’t often seen on the grid-favoured Facebook.
Again, drawing on the core logo colours, this cover image for Brain Pickings creates a surprising contrast with a yellow font on a black background. The uneven lines and messy handwriting looks like it’s your typical inspirational quote image – but we can see the quote wraps about the profile picture, showing that there is in fact more here than appears at first glance.
SAY MY NAME
Squarespace has an understated cover images, using black paint strokes in the background behind it’s tagline: build it beautiful. The design is a flipside of their black-on-white logo palette.
The Cleaver Quarterly has a brilliant cover image – shouting their name from the rooftops. It’s messy, lopsided and provocative. This cover image has their name partially obscured – and based on this design it looks like they don’t even care (but that’s the exact attitude they want to show).
Hubspot have done a great job creating a really simple cover image drawing on their brand colour palette. A few simple silhouettes over well-designed copy that reflect their brand values looks really effective.
CAMPAIGNS AND PROMOTIONS
Netflix has created brilliant cover image promoting it’s latest series, Jessica Jones. It combines a rich watercolour artwork with the key call to action: the series is available now.
Jon Loomer’s Facebook page highlights his latest product – the free digital e-book. It’s bright ‘target’ inspired image in the centre of the profile picture draws the eye to the iPad. To the left is the simple and effective call-to-action.
How could we have a listicle without including Buzzfeed?! This cover image shows off the new Buzzfeed News section, framed in the context of it being on mobile devices. It has a strong tagline to the right, however, it looks like it’s not optimised for Facebook as the copy is cut off to the right and beneath the call to action buttons.
Don’t forget that customised seasonal images which reflect your brand’s culture can be really effective.
Shortstack have used their cover image not just as a call to action, but they also have taken advantage of the description. When a fan clicks on the green tree where the eye is drawn, the cover image opens up with the description. This description gives the fan access to a series of templates, ebooks and videos to help support their marketing goals.
Want to work with Rachel?Rachel Beaney is a writer and social media content specialist, helping businesses connect with their audiences.
She’s worked with local, national and global companies, in addition to not-for-profits and government bodies. She loves helping businesses tell their stories with creative and data-driven solutions.
She is based in Sydney, Australia.
Want to work together? Rachel would love to hear from you. Get in touch today.