Small business owners often don’t have a lot of time. Juggling managing a business, accounts, delivering your service and finding new clients is tough. And adding social media on top of that – it can feel a little bit overwhelming.
However, there are a few tools out there which can help you save time on your social media, so you can spend less time creating content and more time running your business.
I’ve got a rundown of tools to help you manage your social media more efficiently.
Hootsuite, Buffer and Edgar
Using a social media scheduler like Hootsuite means that you can create content in advance and schedule it over the course of the week. If you’ve got a busy week ahead, a social scheduling tool means you don’t need to stress about creating new content live. Amazing!
If you’ve got a pro account, Hootsuite also has a bulk upload feature which makes it even easier to upload hundreds of posts in advance (which is great for holidays like Christmas!).
However, if you have a lot of evergreen content, you might find a social schedule like Recurpost, Buffer or Meet Edgar are more useful for you. These schedules perpetually recycle your evergreen content over a series of months, so you don’t need to worry about posting content each week.
If grammar isn’t your strong point, Grammarly is a great tool which acts as a second set of eyes over your writing.
Picking up grammatical errors, Grammarly is useful for noticing typos you may have missed with an ordinary spellcheck. If you grab the Chrome plugin, it works everywhere that you can type, including email and your social media posts. Love it!
Bit.ly is a great tool for shortening your URLs to make them shareable for social media. It also has in-built analytics so that you can see the success of your link.
While bitly does have the option to customise your links, sometimes having a custom URL for your website looks a lot more professional.
If you use WordPress, the plugin Pretty Link is a great way to create a short URL, which looks great. It will create a URL which creates a single word off the back of your current web domain name.
Turn this URL: rachelbeaney.com/how-to-create-instagram-ads-like-a-boss/
Into this: rachelbeaney.com/instacourse
It’s a bit neater than bit.ly links, where the URL would look like this: http://bit.ly/2qA77oq
This is also super handy for putting in Instagram posts – while the URLs aren’t hyperlinked, if they are short and catchy, they are much easier for people to remember to type in your site.
I’ve posted a few times about the awesomeness of Canva. Canva is a tool which makes beautiful graphic design a simple drop-and-drag process. It can design everything from Instagram posts, Facebook covers, to flyers and powerpoints.
If you level up to paid, your business colour palette can be saved as a default, you can share team resources and you can in once-click change the size of the posts for other platforms.
Landscape is a nifty tool from the guys at Sprout Social. If you regularly update your cover images across all of your social networks, this will save you heaps of time.
Load in the one image and Landscape will crop and export the image to the correct size of every social network you require. Lifechanging? I’ve said it on more than one occasion!
ViralTag is a paid service which makes scheduling Pinterest and Instagram a lot easier.
For Pinterest, just pick images you would like to Pin, choose your board, then schedule when you’d like them to be pinned.
It’s a great way to keep your account looking busy regularly, even if you only have time to pin once a week. It also schedules for Instagram, Tumblr, Linked In and the classic Facebook and Twitter.
Wanted to find the right hashtag for Instagram? SMAudience is a nifty tool so you can check out the hashtags that people in your industry are using, and find oout which ones have the most reach. Throw in 5 of your competitors and you will end up with a really solid list of high-performing hashtags you should be including in your hashtag mix. Remember to make sure you regularly rotate your hashtags with each post, mix up the channels you reach.
Do you have any other must-have tools to help run a small business more efficiently? Let me know in the comments!
Wanting to get started to with social media reporting? This social media reporting template is a starting point where you can add or remove elements to suit your needs. It covers channel growth, top posts, demographics, share of voice and influencers. Download it now.
Don’t forget to check out the related blog post explaining what data your business needs to be paying attention to.
About Rachel Beaney
Rachel Beaney is an Australian freelance social media specialist with over a decade in digital media. She’s worked with global names like Microsoft, Samsung, News Corp and General Assembly, in addition to not-for-profits and government bodies. She loves helping clients solve their business needs with creative and data-driven solutions. Get in touch today to jump on a free consultation call to find out how Rachel can help you.