by rachelbeaney | Sep 14, 2020 | Uncategorized
When we think about goals with social media marketing, often we think about a couple of very specific metrics: followers, reach, traffic, sales. And while these are all useful metrics for many businesses, some businesses aren’t looking to work on those areas of... 
by rachelbeaney | Aug 8, 2020 | Uncategorized
Understanding who our audiences are is critical in digital marketing. Understanding who they are, their drivers, pain points and what makes them have a laugh at the end of a long day are all critical to communicating your message, connecting with them and closing the... 
by rachelbeaney | Jul 28, 2020 | Uncategorized
As we find ourselves living our lives in lockdown, we don’t always have the reserves for creativity. Let’s face it – creating social media content every week or every day can be creatively challenging at the best to times, let alone when we’re... ![[Case Study] Social Strategy Results In 800% Traffic Increase](https://rachelbeaney.com/wp-content/uploads/2020/07/Case-Study-Social-Strategy-Results-In-800-Traffic-Increase.png)
by rachelbeaney | Jul 13, 2020 | Marketing teams, Small Business
Did you know that social media marketing can be strategic? I’m not talking about which hashtags you put on an Instagram post. I’m talking about whether your business should be on Instagram at all. A social media strategy transforms your business goals into... 
by rachelbeaney | Jun 18, 2020 | Uncategorized
What is the mission of your business? How does it impact the world? And, more importantly, how can you reflect these values on social media? There’s a new breed of business, where the triple-bottom-line baked into the business from the outset: where their impact... 
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