by rachelbeaney | Sep 14, 2020 | Uncategorized
When we think about goals with social media marketing, often we think about a couple of very specific metrics: followers, reach, traffic, sales. And while these are all useful metrics for many businesses, some businesses aren’t looking to work on those areas of... 
by rachelbeaney | Aug 8, 2020 | Uncategorized
Understanding who our audiences are is critical in digital marketing. Understanding who they are, their drivers, pain points and what makes them have a laugh at the end of a long day are all critical to communicating your message, connecting with them and closing the... 
by rachelbeaney | Jul 28, 2020 | Uncategorized
As we find ourselves living our lives in lockdown, we don’t always have the reserves for creativity. Let’s face it – creating social media content every week or every day can be creatively challenging at the best to times, let alone when we’re... ![[Case Study] Social Strategy Results In 800% Traffic Increase](https://rachelbeaney.com/wp-content/uploads/2020/07/Case-Study-Social-Strategy-Results-In-800-Traffic-Increase.png)
by rachelbeaney | Jul 13, 2020 | Marketing teams, Small Business
Did you know that social media marketing can be strategic? I’m not talking about which hashtags you put on an Instagram post. I’m talking about whether your business should be on Instagram at all. A social media strategy transforms your business goals into... 
by rachelbeaney | Jun 18, 2020 | Uncategorized
What is the mission of your business? How does it impact the world? And, more importantly, how can you reflect these values on social media? There’s a new breed of business, where the triple-bottom-line baked into the business from the outset: where their impact... 
by rachelbeaney | Jun 4, 2020 | Marketing teams, Small Business, Uncategorized
Managing your social media marketing can be hard. work. There is truckloads of content create and curate every week, social media platforms continuously change the best approach and inspiration us always “one quiet weekend” away. It’s no wonder that... 
by rachelbeaney | Jun 2, 2020 | m1, m2, Marketing teams
One of the projects I love to work on the most is a social media audit. I review how a business’ social media channels sit in relation to their competitors in the social media space, going through a checklist of industry standard expectations on content, design,... 
by rachelbeaney | Apr 24, 2020 | Uncategorized
If you’ve ever tried to create something from scratch, whether it’s a cake, a dress or a newsletter, you know that creation is a mammoth task. It requires inspiration, focus, creativity and – if we’re really lucky – a few minutes without anyone... ![5 Tips To Help Your Next Online Event Run Smooth As Silk]()
by rachelbeaney | Apr 7, 2020 | How Tos, Marketing teams, Small Business
We used to have a pretty clear idea of what it meant to “run online events:”. There were really only a few things that fell into that category: group meetings and perhaps online conferences. Since COVID-19, running online events can mean a whole spectrum... 
by rachelbeaney | Mar 17, 2020 | Freelancers, m2, Marketing teams, Small Business
The trend towards organisations working virtually has been steadily increasing over the past couple of years. With technology meaning that we have the tools to work effectively from home, and research showing employees are happier and more productive working from... 
by rachelbeaney | Feb 19, 2020 | m3, Uncategorized
When we launch an Instagram account, the first few months can feel a little lonely. We’re posting to a pretty small audience, and if we’re lucky, our bff and our Mum are the only ones there valiantly liking all of our posts (thanks Mum!). If we’ve got a marketing... 
by rachelbeaney | Feb 5, 2020 | How Tos, m2, Uncategorized
One of the scariest things that can happen to a company is a negative online review. Someone has bought the product or service you’ve poured your heart and soul into… and they’ve slagged it all over the internet. We know that we should “rise... 
by rachelbeaney | Dec 29, 2019 | m2, Uncategorized
All marketing has an objective. It might be to build brand awareness, increase trust, show expertise or thought leadership, build a community, build authority or straight up convert people to buy something. Social media marketing is no different – it’s... ![5 Tips To Help Your Next Online Event Run Smooth As Silk]()
by rachelbeaney | Oct 30, 2019 | How Tos, m3, Uncategorized
Linked In is fast becoming the go-to social network for many Aussies. It was once seen as a bit stuffy and corporate – but with a slick redesign last year, it’s now a hotspot for those aged 40+ and those who love doing business. It’s the third most popular... ![[HOW TO] Reporting for Facebook: Organic vs Paid](https://rachelbeaney.com/wp-content/uploads/2019/09/Reporting-for-Facebook_-Organic-vs-Paid.png)
by rachelbeaney | Oct 8, 2019 | How Tos, m2, Marketing teams, Small Business
If you create a monthly report each month, it’s likely that one of the things you report on is reach, or how many people saw your posts. But if you also run ad buys, how do you determine how much of the success of your reach was from your ads, compared to your organic... 
by rachelbeaney | Aug 19, 2019 | Freelancers, m2, Marketing teams, Small Business
A social media scheduling tool is software that connects to your social media channels and schedules content that you’ve programmed in advance. After setting up a content calendar, it’s one of the first things many businesses set up when launching a new social media... 
by rachelbeaney | Aug 10, 2019 | How Tos, m1, m2, Marketing teams
It’s so exciting to launch a new business. Big plans, big dreams and a dash of luck thrown in. Often when we start new businesses, we launch brand new social media channels. And while there are a lot of design considerations that need to be checked off the list when... 
by rachelbeaney | Jun 13, 2019 | m1, m2, Uncategorized
One of the biggest mistakes I see businesses make when it comes to their social media is thinking that they don’t need a strategy. Often, this is actually due to the fact that a lot of people aren’t aware that social media can be strategic. Choosing what to post... ![[TEMPLATE] How to Create a Monthly Social Media Report](https://rachelbeaney.com/wp-content/uploads/2016/07/how-to-create-a-monthly-social-media-report.png)
by rachelbeaney | Jun 3, 2019 | Freelancers, How Tos, m2, Marketing teams, Small Business
When you’ve just started a new job, or you’ve been handed the reins on a social media account, you’re often not just in charge of creating content and managing the community, but also reporting. But what does a social media report look like? And what metrics are... ![How To: Set Up A Facebook Group [CHECKLIST]](https://rachelbeaney.com/wp-content/uploads/2017/09/How-To-Set-Up-A-Facebook-Group.png)
by rachelbeaney | May 1, 2019 | Freelancers, How Tos, m2, Small Business
Facebook has been making moves to shift from a ‘public square’ to private messaging for a while, announcing recently that that is their core focus into the future. They will focus more on Groups and smaller discussions (like group chats on WhatsApp) rather... 
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