by rachelbeaney | Aug 3, 2022 | Uncategorized
For the last few years, social networks have been slowly turning toward video. First, it started with regular video. Then Live video. Then expiring video. Now vertical video. Inspired by the success of Snapchat and TikTok, big names like Facebook and Instagram are... 
by rachelbeaney | Jul 28, 2022 | Uncategorized
For many businesses, it’s a staple of their social media marketing to reuse or regram photos posted by their customers, fans or followers. And it’s no wonder: social proof is a brilliant way to show evidence of a product’s success and sharing content... ![[Facebook Ads] 5 Ways to Find Your Audience When You Don’t Know Who They Are](https://rachelbeaney.com/wp-content/uploads/2022/06/Facebook-Ads-5-Ways-to-Find-Your-Audience-When-You-Dont-Know-Who-They-Are.jpg)
by rachelbeaney | Jul 15, 2022 | Uncategorized
If you’re launching a new product or expanding your business, it can be tough to find the right audience online. Facebook Ads has one of the richest targeting platforms and is one of the more affordable ways of getting your product seen by your ideal customer.... 
by rachelbeaney | Jun 13, 2022 | Uncategorized
Thinking of starting a business blog? Creating a blog is a fabulous way to drive traffic to your website – either through social media or the SEO benefit of regular blogging – and it’s a great way to show your expertise in your industry, building... 
by rachelbeaney | Jun 6, 2022 | Uncategorized
If you’ve ever tried to create something from scratch, whether it’s a cake, a dress or a newsletter, you know that creation is a mammoth task. It requires inspiration, focus, creativity and – if we’re really lucky – a few minutes without anyone... 
by rachelbeaney | May 28, 2022 | Uncategorized
What is the mission of your business? How does it impact the world? And, more importantly, how can you reflect these values on social media? There’s a new breed of business, where the triple-bottom-line baked into the business from the outset: where their impact... 
by rachelbeaney | Feb 23, 2022 | Uncategorized
It can be an almighty challenge coming up with new social media ideas week after week. It can feel like we’ve posted about everything under the sun. Some of us might retreat under the bedcovers to hide from our very severe case of writer’s block! But there... 
by rachelbeaney | Aug 5, 2021 | Uncategorized
When you’ve just started a new job, or you’ve been handed the reins on a social media account, you’re often not just in charge of creating content and managing the community, but also reporting. But what does a social media report look like? And what metrics are... 
by rachelbeaney | Aug 1, 2021 | Uncategorized
One of the most time-consuming aspects of social media marketing is creating content. There’s no wonder that busy business owners and marketers look to outsource this: having to come up with new ideas to reflect your business day-in and day-out can be exhausting... 
by rachelbeaney | Jun 21, 2021 | Uncategorized
One of the key ways we measure success in social media marketing is through our analytics and reporting. But as of June 30, 2021, Facebook has announced that they will no longer have analytics available on it’s pages and haven’t really been super clear... 
by rachelbeaney | Jun 16, 2021 | Uncategorized
How long does it take to set up a new social media channel? Hit ‘set up new account’, choose a username and password and you’re done right? Not really. Sure, you could do it that way – but it’s not the best way to bring a beautiful new... 
by rachelbeaney | May 16, 2021 | Uncategorized
Managing your social media marketing can be hard. work. There is truckloads of content create and curate every week, social media platforms continuously change the best approach and inspiration us always “one quiet weekend” away. It’s no wonder that... 
by rachelbeaney | Apr 28, 2021 | Uncategorized
One of the projects I love to work on the most is a social media audit. I review how a business’ social media channels sit in relation to their competitors in the social media space, going through a checklist of industry standard expectations on content, design,... 
by rachelbeaney | Dec 17, 2020 | Uncategorized
Small business owners often don’t have a lot of time. Juggling managing a business, accounts, delivering your kickass service and finding new clients is tough. And adding social media on top of that – it can feel a little bit overwhelming. But there are a... 
by rachelbeaney | Dec 15, 2020 | Uncategorized
One of the biggest mistakes I see businesses make when it comes to their social media is thinking that they don’t need a strategy. Often, this is actually due to the fact that a lot of people aren’t aware that social media can be strategic. Choosing what to post... 
by rachelbeaney | Dec 6, 2020 | Uncategorized
One of the most popular items in my online shop is my key dates calendar. It’s a favourite with digital marketers, social media manager and bloggers because it helps plan the marketing year. It’s a tool that I started designing for myself several years ago... 
by rachelbeaney | Oct 9, 2020 | Uncategorized
Social media is a constantly changing industry. Not only does the technology change with the rise of new platforms and features, but culture changes over time too (I’m looking at you, hashtags). It’s always valuable to check out the latest research on how... 
by rachelbeaney | Sep 14, 2020 | Uncategorized
When we think about goals with social media marketing, often we think about a couple of very specific metrics: followers, reach, traffic, sales. And while these are all useful metrics for many businesses, some businesses aren’t looking to work on those areas of... 
by rachelbeaney | Aug 8, 2020 | Uncategorized
Understanding who our audiences are is critical in digital marketing. Understanding who they are, their drivers, pain points and what makes them have a laugh at the end of a long day are all critical to communicating your message, connecting with them and closing the... 
by rachelbeaney | Jul 28, 2020 | Uncategorized
When we’re having a busy week or a tough few months, we don’t always have the reserves for creativity. Let’s face it – creating social media content every week or every day can be creatively challenging at the best to times, let alone when... 
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