by Rachel Beaney | Nov 20, 2018 | Small Business
For many businesses, when we set up social media accounts, we often also set up a hashtag, too. And, there are plenty of brilliant reasons for companies to set up business-themed hashtags. If you are a bricks-and-mortar business, giving people a hashtag to share their...
by Rachel Beaney | Nov 9, 2018 | Freelancers, Marketing teams, Small Business, Uncategorized
I’m a big fan of the three R’s: reduce, reuse, recycle. I believe that we don’t just we don’t just need to do this with the objects in our life, but we can do it with our digital creations, too. I’m a big fan of reusing content, especially when time is short. Whether...
by Rachel Beaney | Oct 21, 2018 | Freelancers, Marketing teams, Small Business
Many social media managers for small companies often also have the role of a graphic designer when they need to create engaging content for the social media channels they manage day in and day out. However, there are quite a few great resources online which makes...
by Rachel Beaney | Oct 1, 2018 | Freelancers, Marketing teams, Small Business
If you’re not creating videos for your social media channels, you’re missing out on engaging a huge portion of your audience. And let’s be real – online video has changed a lot in the last few years. It used to just be about YouTube and...
![Advertising Showdown: Facebook Ads vs Linked In Ads [CASE STUDY]](https://i2.wp.com/rachelbeaney.com/wp-content/uploads/2018/09/Advertising-Showdown_-Facebook-Ads-vs-LinkedIn-Ads-Case-study.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Sep 20, 2018 | Marketing teams, Small Business
Advertising on Linked In is easily double the price of running ads on Facebook… and enough for any lady to feel a little faint and break out the smelling salts. It’s easy to be intimidated by the high costs and think “is it really worth it?”. Let’s get...
by Rachel Beaney | Sep 2, 2018 | Freelancers, Small Business
We often focus on our own content marketing efforts, but another effective way to build your brand online is through being mentioned on other people’s websites and blogs. But that doesn’t happen on its own: it’s through blogger outreach or...
by Rachel Beaney | Aug 7, 2018 | Freelancers, Marketing teams, Small Business
An effective social media content strategy usually have multiple kinds of content, combining together to tell a rich brand story. This often balances high-quality pre-planned content and content from other websites, like breaking news or opinions. Creating pre-planned...
by Rachel Beaney | Jul 29, 2018 | Uncategorized
When your business is B2B, the social network you can’t overlook is LinkedIn. While most people use LinkedIn to build personal brands and personal connections, LinkedIn business pages are growing in popularity for businesses wanting to diversify their social reach,...
by Rachel Beaney | Jun 24, 2018 | Marketing teams, Small Business
More and more businesses are focussing on Facebook Groups as a way to grow their online presence. With the benefits of reach, influence and building a community around your industry or brand, Groups are becoming a favourite way to market organically on Facebook. But...
by Rachel Beaney | Jun 18, 2018 | Marketing teams, Small Business
When we think of ‘getting the word out’ on social media for a new project or campaign, we often think about our own channels: what we post, when we post and if we’re supporting it with an ad buy. But collaborating with others in your industry, community, or with...
![[CHECKLIST] What to Think About Before Launching Facebook Ads](https://i2.wp.com/rachelbeaney.com/wp-content/uploads/2018/06/CHECKLIST-What-to-Think-About-Before-Launching-Facebook-Ads.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Jun 5, 2018 | Marketing teams, Small Business
To create successful ads, it requires a fair bit of planning and strategy before you even open a web browser to launch your ads – whether you’re launching one ad, or several. Just like when you’re baking a cake and you need to ensure you have all the...
by Rachel Beaney | Jun 3, 2018 | Small Business
When is the best time of day to post? This is one of the most common questions asked when someone is trying to increase their reach on social media. With algorithms on both Twitter and Instagram – in addition to Facebook’s now limited reach – getting...
by Rachel Beaney | May 11, 2018 | Freelancers, Marketing teams, Small Business
Did you know that 85% of video on Facebook is watched without sound? Yep, those mobile-loving Facebook users are reading the subtitles to your amazing videos more than listening, according to one study from 2016. By not adding subtitles to your videos, you’re...
by Rachel Beaney | May 7, 2018 | Freelancers, Marketing teams, Small Business
You might have seen the term ‘GDPR’ across the web a lot lately… but what is it? You might know that it has something to do with data and something to do with Europe, but if you’re like a large percentage of small businesses, you’re not...
![[CASE STUDY] How to Use Facebook Lookalikes to Halve Your Ad Spend](https://i1.wp.com/rachelbeaney.com/wp-content/uploads/2018/04/How-to-Use-Facebook-Lookalikes-to-Halve-Your-Ad-Spend.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Apr 10, 2018 | Marketing teams, Small Business
There are ways we can use Facebook ads, whether you’re looking to find a new audience, or engage your existing audience. You can target your page fans, you can target your website visitors or newsletter subscribers, you can target people based on interests or...
by Rachel Beaney | Apr 3, 2018 | Marketing teams, Small Business
Instagram is one of the fastest growing social networks, and businesses looking to capture millennials and Gen Xers have been steadily ramping up their social content on Instagram. Over the past year, Instagram launched a new feature called Instagram Stories, and...
by Rachel Beaney | Apr 2, 2018 | Freelancers, Small Business
I’m seeing more and more businesses looking at Facebook Groups in order to connect with their community on social media (and there’s a good reason for it, too!). With the changes to the reach on Facebook Pages, Facebook Groups are a good way to still...
by Rachel Beaney | Mar 21, 2018 | Freelancers, Small Business
LinkedIn is fast becoming the social media darling for business after it’s saucy new redesign and Facebook’s recent algorithm changes. More and more businesses, especially freelancers or small businesses, are parking their Facebook Page and heading over to...
by Rachel Beaney | Mar 12, 2018 | Marketing teams, Small Business
Anyone who has run an online store knows that sending traffic to your site is one thing, but getting people to buy is another thing entirely! So much time and effort goes into sending the right people who are ready to buy so that our time and money isn’t...
![[PODCAST] Thinking Beyond Facebook for Your Social Media Strategy](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2018/02/Thinking-Beyond-Facebook-for-Your-Social-Media-Strategy.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Feb 19, 2018 | Freelancers, Marketing teams, Small Business, Uncategorized
What are our options for marketing using social media now that Facebook has reduced page reach below 1%? I chatted to HollyG from Tourism Upgrade this week. We discussed the latest changes, what they mean and what other social media opportunities those who work in...
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