5 Ways a Social Media Audit Can Give Your Business a Leg Up
One of the projects I love to work on the most is a social media audit. I review how a business’ social media channels sit in relation to their competitors in the social media space, going through a checklist of industry standard expectations on content, design,...
6 Ways To Turn Your Blog Posts Into Fresh Social Media Content
If you’ve ever tried to create something from scratch, whether it’s a cake, a dress or a newsletter, you know that creation is a mammoth task. It requires inspiration, focus, creativity and – if we’re really lucky – a few minutes without anyone...
5 Tips To Help Your Next Online Event Run Smooth As Silk
We used to have a pretty clear idea of what it meant to “run online events:”. There were really only a few things that fell into that category: group meetings and perhaps online conferences. Since COVID-19, running online events can mean a whole spectrum...
The 9 Essential Tools To Help You Work From Home
The trend towards organisations working virtually has been steadily increasing over the past couple of years. With technology meaning that we have the tools to work effectively from home, and research showing employees are happier and more productive working from...
Using Google Advanced Search Features To Find Your Ideal Instagram Audience
When we launch an Instagram account, the first few months can feel a little lonely. We’re posting to a pretty small audience, and if we’re lucky, our bff and our Mum are the only ones there valiantly liking all of our posts (thanks Mum!). If we’ve got a marketing...
How To Deal With Unhappy Customers On Social Media
One of the scariest things that can happen to a company is a negative online review. Someone has bought the product or service you’ve poured your heart and soul into… and they’ve slagged it all over the internet. We know that we should “rise...
80+ Examples of Social Media Posts for Different Business Objectives
All marketing has an objective. It might be to build brand awareness, increase trust, show expertise or thought leadership, build a community, build authority or straight up convert people to buy something. Social media marketing is no different – it’s...
HOW TO Inspire Your Staff Share Your Business Content on Linked In
Linked In is fast becoming the go-to social network for many Aussies. It was once seen as a bit stuffy and corporate – but with a slick redesign last year, it’s now a hotspot for those aged 40+ and those who love doing business. It’s the third most popular...![[HOW TO] Reporting for Facebook: Organic vs Paid](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2019/09/Reporting-for-Facebook_-Organic-vs-Paid.png?resize=600%2C338&ssl=1)
[HOW TO] Reporting for Facebook: Organic vs Paid
If you create a monthly report each month, it’s likely that one of the things you report on is reach, or how many people saw your posts. But if you also run ad buys, how do you determine how much of the success of your reach was from your ads, compared to your organic...
The Six Things to Consider Before Selecting a Social Media Scheduling Tool
A social media scheduling tool is software that connects to your social media channels and schedules content that you’ve programmed in advance. After setting up a content calendar, it’s one of the first things many businesses set up when launching a new social media...
The 5 Must-Have Documents Your Business Needs Before Starting on Social Media
It’s so exciting to launch a new business. Big plans, big dreams and a dash of luck thrown in. Often when we start new businesses, we launch brand new social media channels. And while there are a lot of design considerations that need to be checked off the list when...
Your Business Needs a Social Media Strategy. Here’s Why.
One of the biggest mistakes I see businesses make when it comes to their social media is thinking that they don’t need a strategy. Often, this is actually due to the fact that a lot of people aren’t aware that social media can be strategic. Choosing what to post...![[TEMPLATE] How to Create a Monthly Social Media Report](https://i1.wp.com/rachelbeaney.com/wp-content/uploads/2016/07/how-to-create-a-monthly-social-media-report.png?resize=600%2C338)
[TEMPLATE] How to Create a Monthly Social Media Report
When you’ve just started a new job, or you’ve been handed the reins on a social media account, you’re often not just in charge of creating content and managing the community, but also reporting. But what does a social media report look like? And what metrics are...![How To: Set Up A Facebook Group [CHECKLIST]](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2017/09/How-To-Set-Up-A-Facebook-Group.png?resize=600%2C338)
How To: Set Up A Facebook Group [CHECKLIST]
Facebook has been making moves to shift from a ‘public square’ to private messaging for a while, announcing recently that that is their core focus into the future. They will focus more on Groups and smaller discussions (like group chats on WhatsApp) rather...
How To Create Instagram Stories For Your Business
Instagram is one of the fastest growing social networks, and businesses looking to capture millennials and Gen Xers have been steadily ramping up their social content on Instagram. Instagram launched a new feature called Instagram Stories in 2016, and it’s fast...![[TEMPLATE] How to Use Social Media Content Calendar](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2019/02/How-to-Use-Social-Media-Content-Calendar.png?w=1080&ssl=1)
[TEMPLATE] How to Use Social Media Content Calendar
One of the biggest differences in working with social media accounts for large corporations compared to small businesses is the use of one tool: the content calendar. The simple fact is that large businesses couldn’t run their social media accounts without them...
7 Tools to Level up Your Small Business Social Media
Small business owners often don’t have a lot of time. Juggling managing a business, accounts, delivering your kickass service and finding new clients is tough. And adding social media on top of that – it can feel a little bit overwhelming. But there are a...
7 Science-Backed Ways to Boost Your Creativity
There’s nothing worse than feeling like you’ve got a social media post to write, but you’re coming up blank. The more you think about it, the more pressure you feel under, the fewer ideas you have. “Haven’t I written about everything ever?!” you...
How To: Set Up A Brand New Social Media Channel
Are you launching a new social channel in 2019? Perhaps you’re launching a cute new business, or you’re exploring a new social channel to target a different audience. While setting up a new social media channel is a straightforward process on most social...
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