by rachelbeaney | Oct 9, 2020 | Uncategorized
Social media is a constantly changing industry. Not only does the technology change with the rise of new platforms and features, but culture changes over time too (I’m looking at you, hashtags). It’s always valuable to check out the latest research on how... 
by rachelbeaney | Sep 14, 2020 | Uncategorized
When we think about goals with social media marketing, often we think about a couple of very specific metrics: followers, reach, traffic, sales. And while these are all useful metrics for many businesses, some businesses aren’t looking to work on those areas of... 
by rachelbeaney | Aug 8, 2020 | Uncategorized
Understanding who our audiences are is critical in digital marketing. Understanding who they are, their drivers, pain points and what makes them have a laugh at the end of a long day are all critical to communicating your message, connecting with them and closing the... 
by rachelbeaney | Jul 28, 2020 | Uncategorized
When we’re having a busy week or a tough few months, we don’t always have the reserves for creativity. Let’s face it – creating social media content every week or every day can be creatively challenging at the best to times, let alone when... ![[Case Study] Social Strategy Results In 800% Traffic Increase](https://rachelbeaney.com/wp-content/uploads/2020/07/Case-Study-Social-Strategy-Results-In-800-Traffic-Increase.png)
by rachelbeaney | Jul 13, 2020 | Uncategorized
Did you know that social media marketing can be strategic? I’m not talking about which hashtags you put on an Instagram post. I’m talking about whether your business should be on Instagram at all. A social media strategy transforms your business goals into... ![5 Tips To Help Your Next Online Event Run Smooth As Silk]()
by rachelbeaney | Apr 7, 2020 | Uncategorized
We used to have a pretty clear idea of what it meant to “run online events:”. There were really only a few things that fell into that category: group meetings and perhaps online conferences. Since COVID-19, running online events can mean a whole spectrum... 
by rachelbeaney | Mar 17, 2020 | Uncategorized
The trend towards organisations working virtually has been steadily increasing over the past couple of years. With technology meaning that we have the tools to work effectively from home, and research showing employees are happier and more productive working from... 
by rachelbeaney | Feb 19, 2020 | Uncategorized
When we launch an Instagram account, the first few months can feel a little lonely. We’re posting to a pretty small audience, and if we’re lucky, our bff and our Mum are the only ones there valiantly liking all of our posts (thanks Mum!). If we’ve got a marketing... 
by rachelbeaney | Feb 5, 2020 | Uncategorized
One of the scariest things that can happen to a company is a negative online review. Someone has bought the product or service you’ve poured your heart and soul into… and they’ve slagged it all over the internet. We know that we should “rise... 
by rachelbeaney | Dec 29, 2019 | Uncategorized
All marketing has an objective. It might be to build brand awareness, increase trust, show expertise or thought leadership, build a community, build authority or straight up convert people to buy something. Social media marketing is no different – it’s... ![5 Tips To Help Your Next Online Event Run Smooth As Silk]()
by rachelbeaney | Oct 30, 2019 | Uncategorized
Linked In is fast becoming the go-to social network for many Aussies. It was once seen as a bit stuffy and corporate – but with a slick redesign last year, it’s now a hotspot for those aged 40+ and those who love doing business. It’s the third most popular... ![[HOW TO] Reporting for Facebook: Organic vs Paid](https://rachelbeaney.com/wp-content/uploads/2019/09/Reporting-for-Facebook_-Organic-vs-Paid.png)
by rachelbeaney | Oct 8, 2019 | Uncategorized
If you create a monthly report each month, it’s likely that one of the things you report on is reach, or how many people saw your posts. But if you also run ad buys, how do you determine how much of the success of your reach was from your ads, compared to your organic... 
by rachelbeaney | Aug 19, 2019 | Uncategorized
A social media scheduling tool is software that connects to your social media channels and schedules content that you’ve programmed in advance. After setting up a content calendar, it’s one of the first things many businesses set up when launching a new social media... 
by rachelbeaney | Aug 10, 2019 | Uncategorized
It’s so exciting to launch a new business. Big plans, big dreams and a dash of luck thrown in. Often when we start new businesses, we launch brand new social media channels. And while there are a lot of design considerations that need to be checked off the list when... ![How To: Set Up A Facebook Group [CHECKLIST]](https://rachelbeaney.com/wp-content/uploads/2017/09/How-To-Set-Up-A-Facebook-Group.png)
by rachelbeaney | May 1, 2019 | Uncategorized
Facebook has been making moves to shift from a ‘public square’ to private messaging for a while, announcing recently that that is their core focus into the future. They will focus more on Groups and smaller discussions (like group chats on WhatsApp) rather... 
by rachelbeaney | Apr 24, 2019 | Uncategorized
Instagram is one of the fastest growing social networks, and businesses looking to capture millennials and Gen Xers have been steadily ramping up their social content on Instagram. Instagram launched a new feature called Instagram Stories in 2016, and it’s fast... ![[TEMPLATE] How to Use Social Media Content Calendar](https://rachelbeaney.com/wp-content/uploads/2019/02/How-to-Use-Social-Media-Content-Calendar.png)
by rachelbeaney | Feb 22, 2019 | Uncategorized
One of the biggest differences in working with social media accounts for large corporations compared to small businesses is the use of one tool: the content calendar. The simple fact is that large businesses couldn’t run their social media accounts... 
by rachelbeaney | Dec 23, 2018 | Uncategorized
There’s nothing worse than feeling like you’ve got a social media post to write, but you’re coming up blank. The more you think about it, the more pressure you feel under, the fewer ideas you have. “Haven’t I written about everything ever?!” you... 
by rachelbeaney | Nov 20, 2018 | Uncategorized
For many businesses, when we set up social media accounts, we often also set up a hashtag, too. And, there are plenty of brilliant reasons for companies to set up business-themed hashtags. If you are a bricks-and-mortar business, giving people a hashtag to share their... 
by rachelbeaney | Nov 9, 2018 | Uncategorized
I’m a big fan of the three R’s: reduce, reuse, recycle. I believe that we don’t just we don’t just need to do this with the objects in our life, but we can do it with our digital creations, too. I’m a big fan of reusing content, especially when time is short. Whether... 
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