by rachelbeaney | Oct 1, 2018 | Uncategorized
If you’re not creating videos for your social media channels, you’re missing out on engaging a huge portion of your audience. And let’s be real – online video has changed a lot in the last few years. It used to just be about YouTube and... ![Advertising Showdown: Facebook Ads vs Linked In Ads [CASE STUDY]](https://rachelbeaney.com/wp-content/uploads/2018/09/Advertising-Showdown_-Facebook-Ads-vs-LinkedIn-Ads-Case-study.png)
by rachelbeaney | Sep 20, 2018 | Uncategorized
Advertising on Linked In is easily double the price of running ads on Facebook… and enough for any lady to feel a little faint and break out the smelling salts. It’s easy to be intimidated by the high costs and think “is it really worth it?”. Let’s get... 
by rachelbeaney | Sep 2, 2018 | Uncategorized
We often focus on our own content marketing efforts, but another effective way to build your brand online is through being mentioned on other people’s websites and blogs. But that doesn’t happen on its own: it’s through blogger outreach or... 
by rachelbeaney | Aug 7, 2018 | Uncategorized
An effective social media content strategy usually have multiple kinds of content, combining together to tell a rich brand story. This often balances high-quality pre-planned content and content from other websites, like breaking news or opinions. Creating pre-planned... 
by rachelbeaney | Jul 29, 2018 | Uncategorized
When your business is B2B, the social network you can’t overlook is LinkedIn. While most people use LinkedIn to build personal brands and personal connections, LinkedIn business pages are growing in popularity for businesses wanting to diversify their social reach,... 
by rachelbeaney | Jun 24, 2018 | Uncategorized
More and more businesses are focussing on Facebook Groups as a way to grow their online presence. With the benefits of reach, influence and building a community around your industry or brand, Groups are becoming a favourite way to market organically on Facebook. But... 
by rachelbeaney | Jun 18, 2018 | Uncategorized
When we think of ‘getting the word out’ on social media for a new project or campaign, we often think about our own channels: what we post, when we post and if we’re supporting it with an ad buy. But collaborating with others in your industry, community, or with... ![[CHECKLIST] What to Think About Before Launching Facebook Ads](https://rachelbeaney.com/wp-content/uploads/2018/06/CHECKLIST-What-to-Think-About-Before-Launching-Facebook-Ads.png)
by rachelbeaney | Jun 5, 2018 | Uncategorized
To create successful ads, it requires a fair bit of planning and strategy before you even open a web browser to launch your ads – whether you’re launching one ad, or several. Just like when you’re baking a cake and you need to ensure you have all the... 
by rachelbeaney | Jun 3, 2018 | Uncategorized
When is the best time of day to post? This is one of the most common questions asked when someone is trying to increase their reach on social media. With algorithms on both Twitter and Instagram – in addition to Facebook’s now limited reach – getting... 
by rachelbeaney | May 11, 2018 | Uncategorized
Did you know that 85% of video on Facebook is watched without sound? Yep, those mobile-loving Facebook users are reading the subtitles to your amazing videos more than listening, according to one study from 2016. By not adding subtitles to your videos, you’re... 
by rachelbeaney | May 7, 2018 | Uncategorized
You might have seen the term ‘GDPR’ across the web a lot lately… but what is it? You might know that it has something to do with data and something to do with Europe, but if you’re like a large percentage of small businesses, you’re not... ![[CASE STUDY] How to Use Facebook Lookalikes to Halve Your Ad Spend](https://rachelbeaney.com/wp-content/uploads/2018/04/How-to-Use-Facebook-Lookalikes-to-Halve-Your-Ad-Spend.png)
by rachelbeaney | Apr 10, 2018 | Uncategorized
There are ways we can use Facebook ads, whether you’re looking to find a new audience, or engage your existing audience. You can target your page fans, you can target your website visitors or newsletter subscribers, you can target people based on interests or... 
by rachelbeaney | Apr 2, 2018 | Uncategorized
I’m seeing more and more businesses looking at Facebook Groups in order to connect with their community on social media (and there’s a good reason for it, too!). With the changes to the reach on Facebook Pages, Facebook Groups are a good way to still... 
by rachelbeaney | Mar 21, 2018 | Uncategorized
LinkedIn is fast becoming the social media darling for business after it’s saucy new redesign and Facebook’s recent algorithm changes. More and more businesses, especially freelancers or small businesses, are parking their Facebook Page and heading over to... 
by rachelbeaney | Mar 12, 2018 | Uncategorized
Anyone who has run an online store knows that sending traffic to your site is one thing, but getting people to buy is another thing entirely! So much time and effort goes into sending the right people who are ready to buy so that our time and money isn’t... ![[PODCAST] Thinking Beyond Facebook for Your Social Media Strategy](https://rachelbeaney.com/wp-content/uploads/2018/02/Thinking-Beyond-Facebook-for-Your-Social-Media-Strategy.png)
by rachelbeaney | Feb 19, 2018 | Uncategorized
What are our options for marketing using social media now that Facebook has reduced page reach below 1%? I chatted to HollyG from Tourism Upgrade this week. We discussed the latest changes, what they mean and what other social media opportunities those who work in... ![[INFOGRAPHIC] Facebook Ads Costs: What will $500, $1000 or $10,000 get me?](https://rachelbeaney.com/wp-content/uploads/2018/02/Facebook-Ads-Costs_-What-will-500-1000-or-10000-get-me_.png)
by rachelbeaney | Feb 18, 2018 | Uncategorized
When entering into the world of online ads, one of the first question many people want to know is ‘how much will the ads cost?’. The reality is that in the world of online advertising, ads cost as little, or as much, as your budget allows. The real question for many... ![[ROUNDUP] How to Use Social Media for Crowdfunding](https://rachelbeaney.com/wp-content/uploads/2018/02/How-to-use-social-media-for-crowdfunding.png)
by rachelbeaney | Feb 12, 2018 | Uncategorized
One of the hottest projects to work on these days is a crowdfunding campaign: where a community of people band together to help another person across the world fund a project – whether that’s something creative like a film, or an innovative new piece of... ![[Case Study] Using Facebook Retargeting Ads For 161% ROAS](https://rachelbeaney.com/wp-content/uploads/2018/01/Case-Study-Using-Facebook-Retargeting-Ads-For-161-ROAS.jpg)
by rachelbeaney | Jan 24, 2018 | Uncategorized
We’ve all experienced ad retargeting on the internet: we go to purchase something on the internet, maybe some amazing new stationary, we put the item in our cart – but something shiny distracts us, and we don’t go through with the purchase. Maybe our kids walk... 
by rachelbeaney | Jan 19, 2018 | Uncategorized
Let’s say you’ve run a Facebook ad promoting your rescue dog adoption program. You want to give these gorgeous dogs some new homes. Maybe the goal is to make a little bit of this happen: View this post on Instagram Tag a friend who would love this! ❤ Credit... 
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