by Rachel Beaney | Aug 19, 2019 | Freelancers, Marketing teams, Small Business
A social media scheduling tool is software that connects to your social media channels and schedules content that you’ve programmed in advance. After setting up a content calendar, it’s one of the first things many businesses set up when launching a new social media...
![[TEMPLATE] How to Create a Monthly Social Media Report](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2016/07/how-to-create-a-monthly-social-media-report.png?resize=600%2C338)
by Rachel Beaney | Jun 3, 2019 | Freelancers, Marketing teams, Small Business
When you’ve just started a new job, or you’ve been handed the reins on a social media account, you’re often not just in charge of creating content and managing the community, but also reporting. But what does a social media report look like? And what metrics are...
![How To: Set Up A Facebook Group [CHECKLIST]](https://i1.wp.com/rachelbeaney.com/wp-content/uploads/2017/09/How-To-Set-Up-A-Facebook-Group.png?resize=600%2C338)
by Rachel Beaney | May 1, 2019 | Freelancers, Small Business
Facebook has been making moves to shift from a ‘public square’ to private messaging for a while, announcing recently that that is their core focus into the future. They will focus more on Groups and smaller discussions (like group chats on WhatsApp) rather...
![[TEMPLATE] How to Use Social Media Content Calendar](https://i1.wp.com/rachelbeaney.com/wp-content/uploads/2019/02/How-to-Use-Social-Media-Content-Calendar.png?w=1080&ssl=1)
by Rachel Beaney | Feb 22, 2019 | Freelancers, Marketing teams, Small Business
One of the biggest differences in working with social media accounts for large corporations compared to small businesses is the use of one tool: the content calendar. The simple fact is that large businesses couldn’t run their social media accounts without them...
by Rachel Beaney | Nov 9, 2018 | Freelancers, Marketing teams, Small Business, Uncategorized
I’m a big fan of the three R’s: reduce, reuse, recycle. I believe that we don’t just we don’t just need to do this with the objects in our life, but we can do it with our digital creations, too. I’m a big fan of reusing content, especially when time is short. Whether...
by Rachel Beaney | Oct 21, 2018 | Freelancers, Marketing teams, Small Business
Many social media managers for small companies often also have the role of a graphic designer when they need to create engaging content for the social media channels they manage day in and day out. However, there are quite a few great resources online which makes...
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