by Rachel Beaney | Sep 2, 2018 | Freelancers, Small Business
We often focus on our own content marketing efforts, but another effective way to build your brand online is through being mentioned on other people’s websites and blogs. But that doesn’t happen on its own: it’s through blogger outreach or...
by Rachel Beaney | Aug 7, 2018 | Freelancers, Marketing teams, Small Business
An effective social media content strategy usually have multiple kinds of content, combining together to tell a rich brand story. This often balances high-quality pre-planned content and content from other websites, like breaking news or opinions. Creating pre-planned...
by Rachel Beaney | May 11, 2018 | Freelancers, Marketing teams, Small Business
Did you know that 85% of video on Facebook is watched without sound? Yep, those mobile-loving Facebook users are reading the subtitles to your amazing videos more than listening, according to one study from 2016. By not adding subtitles to your videos, you’re...
by Rachel Beaney | May 7, 2018 | Freelancers, Marketing teams, Small Business
You might have seen the term ‘GDPR’ across the web a lot lately… but what is it? You might know that it has something to do with data and something to do with Europe, but if you’re like a large percentage of small businesses, you’re not...
by Rachel Beaney | Apr 2, 2018 | Freelancers, Small Business
I’m seeing more and more businesses looking at Facebook Groups in order to connect with their community on social media (and there’s a good reason for it, too!). With the changes to the reach on Facebook Pages, Facebook Groups are a good way to still...
by Rachel Beaney | Mar 21, 2018 | Freelancers, Small Business
LinkedIn is fast becoming the social media darling for business after it’s saucy new redesign and Facebook’s recent algorithm changes. More and more businesses, especially freelancers or small businesses, are parking their Facebook Page and heading over to...
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