by Rachel Beaney | Nov 9, 2018 | Freelancers, Marketing teams, Small Business, Uncategorized
I’m a big fan of the three R’s: reduce, reuse, recycle. I believe that we don’t just we don’t just need to do this with the objects in our life, but we can do it with our digital creations, too. I’m a big fan of reusing content, especially when time is short. Whether...
by Rachel Beaney | Oct 21, 2018 | Freelancers, Marketing teams, Small Business
Many social media managers for small companies often also have the role of a graphic designer when they need to create engaging content for the social media channels they manage day in and day out. However, there are quite a few great resources online which makes...
by Rachel Beaney | Oct 1, 2018 | Freelancers, Marketing teams, Small Business
If you’re not creating videos for your social media channels, you’re missing out on engaging a huge portion of your audience. And let’s be real – online video has changed a lot in the last few years. It used to just be about YouTube and...
by Rachel Beaney | Sep 2, 2018 | Freelancers, Small Business
We often focus on our own content marketing efforts, but another effective way to build your brand online is through being mentioned on other people’s websites and blogs. But that doesn’t happen on its own: it’s through blogger outreach or...
by Rachel Beaney | Aug 7, 2018 | Freelancers, Marketing teams, Small Business
An effective social media content strategy usually have multiple kinds of content, combining together to tell a rich brand story. This often balances high-quality pre-planned content and content from other websites, like breaking news or opinions. Creating pre-planned...
by Rachel Beaney | May 11, 2018 | Freelancers, Marketing teams, Small Business
Did you know that 85% of video on Facebook is watched without sound? Yep, those mobile-loving Facebook users are reading the subtitles to your amazing videos more than listening, according to one study from 2016. By not adding subtitles to your videos, you’re...
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