by Rachel Beaney | Oct 1, 2018 | Freelancers, Marketing teams, Small Business
If you’re not creating videos for your social media channels, you’re missing out on engaging a huge portion of your audience. And let’s be real – online video has changed a lot in the last few years. It used to just be about YouTube and...
![Advertising Showdown: Facebook Ads vs Linked In Ads [CASE STUDY]](https://i2.wp.com/rachelbeaney.com/wp-content/uploads/2018/09/Advertising-Showdown_-Facebook-Ads-vs-LinkedIn-Ads-Case-study.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Sep 20, 2018 | Marketing teams, Small Business
Advertising on Linked In is easily double the price of running ads on Facebook… and enough for any lady to feel a little faint and break out the smelling salts. It’s easy to be intimidated by the high costs and think “is it really worth it?”. Let’s get...
by Rachel Beaney | Aug 7, 2018 | Freelancers, Marketing teams, Small Business
An effective social media content strategy usually have multiple kinds of content, combining together to tell a rich brand story. This often balances high-quality pre-planned content and content from other websites, like breaking news or opinions. Creating pre-planned...
by Rachel Beaney | Jun 24, 2018 | Marketing teams, Small Business
More and more businesses are focussing on Facebook Groups as a way to grow their online presence. With the benefits of reach, influence and building a community around your industry or brand, Groups are becoming a favourite way to market organically on Facebook. But...
by Rachel Beaney | Jun 18, 2018 | Marketing teams, Small Business
When we think of ‘getting the word out’ on social media for a new project or campaign, we often think about our own channels: what we post, when we post and if we’re supporting it with an ad buy. But collaborating with others in your industry, community, or with...
![[CHECKLIST] What to Think About Before Launching Facebook Ads](https://i2.wp.com/rachelbeaney.com/wp-content/uploads/2018/06/CHECKLIST-What-to-Think-About-Before-Launching-Facebook-Ads.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Jun 5, 2018 | Marketing teams, Small Business
To create successful ads, it requires a fair bit of planning and strategy before you even open a web browser to launch your ads – whether you’re launching one ad, or several. Just like when you’re baking a cake and you need to ensure you have all the...
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