by Rachel Beaney | Aug 7, 2018 | Freelancers, Marketing teams, Small Business
An effective social media content strategy usually have multiple kinds of content, combining together to tell a rich brand story. This often balances high-quality pre-planned content and content from other websites, like breaking news or opinions. Creating pre-planned...
by Rachel Beaney | Jun 24, 2018 | Marketing teams, Small Business
More and more businesses are focussing on Facebook Groups as a way to grow their online presence. With the benefits of reach, influence and building a community around your industry or brand, Groups are becoming a favourite way to market organically on Facebook. But...
by Rachel Beaney | Jun 18, 2018 | Marketing teams, Small Business
When we think of ‘getting the word out’ on social media for a new project or campaign, we often think about our own channels: what we post, when we post and if we’re supporting it with an ad buy. But collaborating with others in your industry, community, or with...
![[CHECKLIST] What to Think About Before Launching Facebook Ads](https://i2.wp.com/rachelbeaney.com/wp-content/uploads/2018/06/CHECKLIST-What-to-Think-About-Before-Launching-Facebook-Ads.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Jun 5, 2018 | Marketing teams, Small Business
To create successful ads, it requires a fair bit of planning and strategy before you even open a web browser to launch your ads – whether you’re launching one ad, or several. Just like when you’re baking a cake and you need to ensure you have all the...
by Rachel Beaney | May 11, 2018 | Freelancers, Marketing teams, Small Business
Did you know that 85% of video on Facebook is watched without sound? Yep, those mobile-loving Facebook users are reading the subtitles to your amazing videos more than listening, according to one study from 2016. By not adding subtitles to your videos, you’re...
by Rachel Beaney | May 7, 2018 | Freelancers, Marketing teams, Small Business
You might have seen the term ‘GDPR’ across the web a lot lately… but what is it? You might know that it has something to do with data and something to do with Europe, but if you’re like a large percentage of small businesses, you’re not...
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