![[Case Study] Social Strategy Results In 800% Traffic Increase](https://rachelbeaney.com/wp-content/uploads/2020/07/Case-Study-Social-Strategy-Results-In-800-Traffic-Increase.png)
by rachelbeaney | Jul 13, 2020 | Marketing teams, Small Business
Did you know that social media marketing can be strategic? I’m not talking about which hashtags you put on an Instagram post. I’m talking about whether your business should be on Instagram at all. A social media strategy transforms your business goals into... 
by rachelbeaney | Jun 4, 2020 | Marketing teams, Small Business, Uncategorized
Managing your social media marketing can be hard. work. There is truckloads of content create and curate every week, social media platforms continuously change the best approach and inspiration us always “one quiet weekend” away. It’s no wonder that... 
by rachelbeaney | Jun 2, 2020 | m1, m2, Marketing teams
One of the projects I love to work on the most is a social media audit. I review how a business’ social media channels sit in relation to their competitors in the social media space, going through a checklist of industry standard expectations on content, design,... ![5 Tips To Help Your Next Online Event Run Smooth As Silk]()
by rachelbeaney | Apr 7, 2020 | How Tos, Marketing teams, Small Business
We used to have a pretty clear idea of what it meant to “run online events:”. There were really only a few things that fell into that category: group meetings and perhaps online conferences. Since COVID-19, running online events can mean a whole spectrum... 
by rachelbeaney | Mar 17, 2020 | Freelancers, m2, Marketing teams, Small Business
The trend towards organisations working virtually has been steadily increasing over the past couple of years. With technology meaning that we have the tools to work effectively from home, and research showing employees are happier and more productive working from... ![[HOW TO] Reporting for Facebook: Organic vs Paid](https://rachelbeaney.com/wp-content/uploads/2019/09/Reporting-for-Facebook_-Organic-vs-Paid.png)
by rachelbeaney | Oct 8, 2019 | How Tos, m2, Marketing teams, Small Business
If you create a monthly report each month, it’s likely that one of the things you report on is reach, or how many people saw your posts. But if you also run ad buys, how do you determine how much of the success of your reach was from your ads, compared to your organic... 
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