by Rachel Beaney | Aug 10, 2019 | Marketing teams
It’s so exciting to launch a new business. Big plans, big dreams and a dash of luck thrown in. Often when we start new businesses, we launch brand new social media channels. And while there are a lot of design considerations that need to be checked off the list when...
![[TEMPLATE] How to Create a Monthly Social Media Report](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2016/07/how-to-create-a-monthly-social-media-report.png?resize=600%2C338)
by Rachel Beaney | Jun 3, 2019 | Freelancers, Marketing teams, Small Business
When you’ve just started a new job, or you’ve been handed the reins on a social media account, you’re often not just in charge of creating content and managing the community, but also reporting. But what does a social media report look like? And what metrics are...
by Rachel Beaney | Apr 24, 2019 | Marketing teams, Small Business
Instagram is one of the fastest growing social networks, and businesses looking to capture millennials and Gen Xers have been steadily ramping up their social content on Instagram. Instagram launched a new feature called Instagram Stories in 2016, and it’s fast...
by Rachel Beaney | Mar 26, 2019 | Marketing teams
One of the projects I love to work on the most is a social media audit. I review how a business’ social media channels sit in relation to their competitors in the social media space, going through a checklist of industry standard expectations on content, design,...
![[TEMPLATE] How to Use Social Media Content Calendar](https://i1.wp.com/rachelbeaney.com/wp-content/uploads/2019/02/How-to-Use-Social-Media-Content-Calendar.png?w=1080&ssl=1)
by Rachel Beaney | Feb 22, 2019 | Freelancers, Marketing teams, Small Business
One of the biggest differences in working with social media accounts for large corporations compared to small businesses is the use of one tool: the content calendar. The simple fact is that large businesses couldn’t run their social media accounts without them...
by Rachel Beaney | Dec 20, 2018 | Marketing teams, Small Business
Are you launching a new social channel in 2019? Perhaps you’re launching a cute new business, or you’re exploring a new social channel to target a different audience. While setting up a new social media channel is a straightforward process on most social...
Love to talk all things digital and social? Join my Facebook community, Bean Social
Find out more: