![[HOW TO] Reporting for Facebook: Organic vs Paid](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2019/09/Reporting-for-Facebook_-Organic-vs-Paid.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Oct 8, 2019 | Marketing teams, Small Business
If you create a monthly report each month, it’s likely that one of the things you report on is reach, or how many people saw your posts. But if you also run ad buys, how do you determine how much of the success of your reach was from your ads, compared to your organic...
by Rachel Beaney | Aug 19, 2019 | Freelancers, Marketing teams, Small Business
A social media scheduling tool is software that connects to your social media channels and schedules content that you’ve programmed in advance. After setting up a content calendar, it’s one of the first things many businesses set up when launching a new social media...
by Rachel Beaney | Aug 10, 2019 | Marketing teams
It’s so exciting to launch a new business. Big plans, big dreams and a dash of luck thrown in. Often when we start new businesses, we launch brand new social media channels. And while there are a lot of design considerations that need to be checked off the list when...
![[TEMPLATE] How to Create a Monthly Social Media Report](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2016/07/how-to-create-a-monthly-social-media-report.png?resize=600%2C338)
by Rachel Beaney | Jun 3, 2019 | Freelancers, Marketing teams, Small Business
When you’ve just started a new job, or you’ve been handed the reins on a social media account, you’re often not just in charge of creating content and managing the community, but also reporting. But what does a social media report look like? And what metrics are...
by Rachel Beaney | Apr 24, 2019 | Marketing teams, Small Business
Instagram is one of the fastest growing social networks, and businesses looking to capture millennials and Gen Xers have been steadily ramping up their social content on Instagram. Instagram launched a new feature called Instagram Stories in 2016, and it’s fast...
by Rachel Beaney | Mar 26, 2019 | Marketing teams
One of the projects I love to work on the most is a social media audit. I review how a business’ social media channels sit in relation to their competitors in the social media space, going through a checklist of industry standard expectations on content, design,...
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