by Rachel Beaney | Feb 18, 2020 | Uncategorized
When we launch an Instagram account, the first few months can feel a little lonely. We’re posting to a pretty small audience, and if we’re lucky, our bff and our Mum are the only ones there valiantly liking all of our posts (thanks Mum!). If we’ve got a marketing...
by Rachel Beaney | Feb 4, 2020 | How Tos, Uncategorized
One of the scariest things that can happen to a company is a negative online review. Someone has bought the product or service you’ve poured your heart and soul into… and they’ve slagged it all over the internet. We know that we should “rise...
by Rachel Beaney | Dec 30, 2019 | Uncategorized
All marketing has an objective. It might be to build brand awareness, increase trust, show expertise or thought leadership, build a community, build authority or straight up convert people to buy something. Social media marketing is no different – it’s...
by Rachel Beaney | Oct 30, 2019 | How Tos, Uncategorized
Linked In is fast becoming the go-to social network for many Aussies. It was once seen as a bit stuffy and corporate – but with a slick redesign last year, it’s now a hotspot for those aged 40+ and those who love doing business. It’s the third most popular...
by Rachel Beaney | Jun 13, 2019 | Uncategorized
One of the biggest mistakes I see businesses make when it comes to their social media is thinking that they don’t need a strategy. Often, this is actually due to the fact that a lot of people aren’t aware that social media can be strategic. Choosing what to post...
by Rachel Beaney | Dec 23, 2018 | Uncategorized
There’s nothing worse than feeling like you’ve got a social media post to write, but you’re coming up blank. The more you think about it, the more pressure you feel under, the fewer ideas you have. “Haven’t I written about everything ever?!” you...
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