by Rachel Beaney | Dec 30, 2019 | Uncategorized
All marketing has an objective. It might be to build brand awareness, increase trust, show expertise or thought leadership, build a community, build authority or straight up convert people to buy something. Social media marketing is no different – it’s...
by Rachel Beaney | Oct 30, 2019 | Uncategorized
Linked In is fast becoming the go-to social network for many Aussies. It was once seen as a bit stuffy and corporate – but with a slick redesign last year, it’s now a hotspot for those aged 40+ and those who love doing business. It’s the third most popular...
by Rachel Beaney | Jun 13, 2019 | Uncategorized
One of the biggest mistakes I see businesses make when it comes to their social media is thinking that they don’t need a strategy. Often, this is actually due to the fact that a lot of people aren’t aware that social media can be strategic. Choosing what to post...
by Rachel Beaney | Dec 23, 2018 | Uncategorized
There’s nothing worse than feeling like you’ve got a social media post to write, but you’re coming up blank. The more you think about it, the more pressure you feel under, the fewer ideas you have. “Haven’t I written about everything ever?!” you...
by Rachel Beaney | Nov 9, 2018 | Freelancers, Marketing teams, Small Business, Uncategorized
I’m a big fan of the three R’s: reduce, reuse, recycle. I believe that we don’t just we don’t just need to do this with the objects in our life, but we can do it with our digital creations, too. I’m a big fan of reusing content, especially when time is short. Whether...
by Rachel Beaney | Jul 29, 2018 | Uncategorized
When your business is B2B, the social network you can’t overlook is LinkedIn. While most people use LinkedIn to build personal brands and personal connections, LinkedIn business pages are growing in popularity for businesses wanting to diversify their social reach,...
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