by Rachel Beaney | Jul 29, 2018 | Uncategorized
When your business is B2B, the social network you can’t overlook is LinkedIn. While most people use LinkedIn to build personal brands and personal connections, LinkedIn business pages are growing in popularity for businesses wanting to diversify their social reach,...
![[PODCAST] Thinking Beyond Facebook for Your Social Media Strategy](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2018/02/Thinking-Beyond-Facebook-for-Your-Social-Media-Strategy.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Feb 19, 2018 | Freelancers, Marketing teams, Small Business, Uncategorized
What are our options for marketing using social media now that Facebook has reduced page reach below 1%? I chatted to HollyG from Tourism Upgrade this week. We discussed the latest changes, what they mean and what other social media opportunities those who work in...
![[ROUNDUP] How to Use Social Media for Crowdfunding](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2018/02/How-to-use-social-media-for-crowdfunding.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Feb 12, 2018 | Freelancers, Small Business, Uncategorized
One of the hottest projects to work on these days is a crowdfunding campaign: where a community of people band together to help another person across the world fund a project – whether that’s something creative like a film, or an innovative new piece of...
![[Case Study] How to Use Facebook Retargeting Ads When You’re Not in Ecommerce](https://i0.wp.com/rachelbeaney.com/wp-content/uploads/2018/01/Case-Study-Facebook-retargeting.png?resize=600%2C338&ssl=1)
by Rachel Beaney | Jan 24, 2018 | Uncategorized
We’ve all experienced ad retargeting on the internet: we go to purchase something on the internet, maybe some amazing new stationary, we put the item in our cart – but something shiny distracts us, and we don’t go through with the purchase. Maybe our kids walk...
by Rachel Beaney | Jan 19, 2018 | Marketing teams, Small Business, Uncategorized
Let’s say you’ve run a Facebook ad promoting your rescue dog adoption program. You want to give these gorgeous dogs some new homes. Maybe the goal is to make a little bit of this happen: View this post on Instagram Tag a friend who would love this! ❤ Credit...
by Rachel Beaney | Jan 12, 2018 | Marketing teams, Small Business, Uncategorized
I’m sure you’ve heard the news: Facebook is reducing its organic reach on brand and business pages to pretty much zero. Zuck shared the news on his personal Facebook Page this week, and the marketing world is reeling. The Facebook Newsroom says: “Because...
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