by rachelbeaney | Jun 12, 2023 | Uncategorized
We have officially entered the Artificial Intelligence (AI) age. While we’ve all been using AI for a long time in products for many years without really knowing it (like Google Maps or Grammarly), it feels like it’s really officially here. The release of... 
by rachelbeaney | Mar 19, 2023 | Uncategorized
One of the most popular items in my online shop is my key dates calendar. It’s a favourite with digital marketers, social media manager and bloggers because it helps plan the marketing year. It’s a tool that I started designing for myself several years ago... 
by rachelbeaney | Mar 17, 2023 | Uncategorized
One of the projects I love to work on the most is a social media audit. I review how a business’ social media channels sit in relation to their competitors in the social media space, going through a checklist of industry standard expectations on content, design,... 
by rachelbeaney | Mar 13, 2023 | Uncategorized
What is the mission of your business? How does it impact the world? And, more importantly, how can you reflect these values on social media? There’s a new breed of business, where the triple-bottom-line baked into the business from the outset: where their impact... 
by rachelbeaney | Mar 10, 2023 | Uncategorized
Thinking of starting a business blog? Creating a blog is a fabulous way to drive traffic to your website – either through social media or the SEO benefit of regular blogging – and it’s a great way to show your expertise in your industry, building... 
by rachelbeaney | Mar 6, 2023 | Uncategorized
For many businesses, it’s a staple of their social media marketing to reuse or regram photos posted by their customers, fans or followers. And it’s no wonder: social proof is a brilliant way to show evidence of a product’s success and sharing content...
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