Facebook Advertising

Use social media advertising to get the job done.

Rachel is experienced in social media advertising, having worked with Facebook, Instagram and LinkedIn ads across a variety of industries. She has helped businesses reach their specific business goals, whether it’s raising awareness, raising donations, collecting leads or attending events.

She’s worked with small businesses, large businesses, government and not-for-profits to help them reach their audiences and business goals with creative and strategic approaches.

Keeping abreast of the ever-changing world of social media advertising, Rachel looks for ways to set up clients to succeed in the long term, using the latest features and keeping across changes and providing recommendations to future-proof businesses to ensure they get the results they need today and tomorrow.

Rachel can run social media ads for:

Facebook
Instagram
LinkedIn
A combination of all of the above, using tools like website retargeting or mailing list targeting

Recommended for:

marketing managers, social media managers or business owners
businesses 3 + years old
businesses with an annual turnover of $100k +
B2B, B2C or community engagement

Rachel is simply the best. She has a breadth of knowledge across digital marketing and is so organised that it’s easy to step back and let her work her magic.

Sara Kidd

Indie Village

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Step 1: Consultation

We jump on a 30-minute call so I can get an understanding of your business and objectives, then I’ll send you over a briefing form to ensure I’ve got all the information I need to get started.

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Step 2: Planning

I will compile the advertising approach, audience targeting recommendations and media spend plan. Once this is approved, we can move to the next stage of designing the ads.

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Step 3: Delivery

Designing the ad creative and launching the ads is the final stage. With weekly optimisation and monthly reporting, month-on-month we can learn from the results to refine the right tactics for your business.

Monthly Retainer Includes:

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Copy and creative

Rachel researches best-practise examples of compelling copy and creative for your industry to create engaging ads for your audience.

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Weekly ad optimisation

With weekly optimisations, your ads are refined over the course of their run to ensure they are delivering the results you want at the most cost-effective price.

Regular WIPs

Stay across your ads every step of the way with regular weekly or monthly Work-In-Progress updates.

Campaign Reporting

Learn from every ad run with detailed, beautiful reports on a monthly basis.

How does it work?

We start with a three month retainer: the first month is benchmarking, testing and learning about the audience, while the following months are optimisations and improvements to gain better and better results.

Rachel has a coffee with you to learn about your business goals, and defines an ad targeting strategy based on your needs.

Ad targeting options might include:

Targeting Page fans or followers
Targeting website visitors
Targeting past clients, customers or mailing lists
Targeting people similar to past clients using ‘Lookalike’ targeting
Finding new customers based on interests, industry or profession
And more…

Rachel has been an outstanding consultant providing ‘Skype In’ advice regularly, clear direction on the most effective and efficient spend and placement tactics, and excellent reports that enable us to make better decisions on our future marketing.

Lyndal Stuart

Head of Marketing Communications, Good2Give

Getting Started

Using one social channel

$500/month

Copy and image creation (up to 3 ads or creative variations)
Ad Delivery on either Facebook, Instagram or LinkedIn
Weekly Ad Delivery Optimisation
Monthly Reporting
Monthly Work In Progress Meetings
Your ad media spend is based on your business objectives, but a minimum spend of $1000 is recommended.
A one-off set up fee of $240 is applied in the first month.
Prices are in AUD and do not include GST.

Scaling Up

Multiple targeting channels

$800/month

Copy and image creation (up to 5 ads or creative variations)
Ad Delivery on Facebook, Instagram and LinkedIn
Weekly Ad Delivery Optimisation
Monthly Reporting
Monthly Work In Progress Meetings
Your ad media spend is based on your business objectives, but a minimum spend of $1000 is recommended.
A one-off set up fee of $240 in the first month assists with set up
Prices are in AUD and do not include GST.

Big Business

Scaled Up Approach

$1200/month

Copy and image creation (up to 10 ads or creative variations)
Ad Delivery on Facebook, Instagram and LinkedIn
Weekly Ad Delivery Optimisation
Monthly Reporting
Monthly Work In Progress Meetings
Your ad media spend is based on your business objectives, but a minimum spend of $1500 is recommended.
A one-off set up fee of $240 in the first month assists with set up
Prices are in AUD and do not include GST.

Case Study

Find out how Rachel leveraged retargeting techniques to pinpoint her client’s key engaged audience, resulting in a 161% Return On Ad Spend. Read more…

Set up support

A one-time setup fee of $270 is part of all new projects, which includes:

Strategic planning
Connecting Social Media accounts to Facebook Ads Manager
Setting up Ad Manager profile
Installation of retargeting pixels on website if needed
Setting Up Recurring Reports
Media Plan Budgeting
Audience Targeting Tactics

Rachel is simply the best. She has a breadth of knowledge across digital marketing and is so organised that it’s easy to step back and let her work her magic. She is a strategic thinker and can plan across multiple campaigns. She is a wiz at Facebook, especially advert campaigns. She is always the first person I recommend when it comes to social media. Hire her now.