Hi, Iām Rachel Beaney.
šĀ Iām a social media specialist. I am a freelancer and I train business owners and marketers manage social media marketing from a self-care perspective.
š¦Ā Latest Blog Posts
2023 Australian Key Dates Calendar Now Available For Social Media Marketers
One of the most popular items in my online shop is my key dates calendar. It's a favourite with digital marketers, social media manager and bloggers because it helps plan the marketing year. It's a tool that I started designing for myself several years ago because...
5 Ways a Social Media Audit Can Give Your Business a Leg Up
One of the projects I love to work on the most is a social media audit. I review how a business' social media channels sit in relation to their competitors in the social media space, going through a checklist of industry standard expectations on content, design,...
5 Ways Your Business Can Share Its Values On Social Media
What is the mission of your business? How does it impact the world? And, more importantly, how can you reflect these values on social media? There's a new breed of business, where the triple-bottom-line baked into the business from the outset: where their impact on...
How To: Come up with Ideas for the Perfect Blog Post for Your Audience
Thinking of starting a business blog? Creating a blog is a fabulous way to drive traffic to your website - either through social media or the SEO benefit of regular blogging - and it's a great way to show your expertise in your industry, building trust and loyalty...
How To Use Customer Photos on Instagram (Without Getting In Hot Water)
For many businesses, it's a staple of their social media marketing to reuse or regram photos posted by their customers, fans or followers. And it's no wonder: social proof is a brilliant way to show evidence of a product's success and sharing content created by your...
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