Posting With Purpose
A how-to guide to combat social media burnout.
Many business owners struggle with social media: feeling the pressure to constantly post, increase likes and shares and all-too-often feel frustrated that all this work might not even be doing anything anyway.
Posting constantly doesn’t result in new leads for many businesses, and, even worse, it can lead to burnout.
In this book, Rachel Beaney shows you:
- how to rethink your approach to social media marketing
- how to better define what your purpose is
- the tactics to streamline the process so you can get your life back (and kick those business goals!)
This book is designed to help you beat social media burnout, so you can focus on your business.
“With an engaging storytelling style, this book breaks down social principles into an approach that is easily understandable.” – Chantelle, Communication Specialist.
About Rachel Beaney
Rachel Beaney is an Australian social media specialist with over a decade in the field, working with global clients, government bodies, not-for-profits and small business owners to help them reach their goals.
Reviews of Posting With Purpose:
Rachel has a great voice in her book. She is relatable, approachable and knowledgeable. Right at the first paragraphs we know we are safe with her. What I liked the most about her book is how practical she gets and how many myths she debunks. And she has a business, blog posts and a bunch of material to back her up.
I consider myself a useless social media user and thanks to her I have my yearly strategy lined up for 2020, calendars and checklists ready for next year and I even changed the way I post my content.
Note of advice: while reading this book you need your little notebook and a pen with you because you will be having insight after insight and you probably want to register those as they come. I know I did!
I really enjoyed this book. It was a refreshing take on how to manage your social media, in the role of a small business owner or social media manager. Not only did Rachel give tips on how to enhance your social media presence and manage an online community, but she also did it in a very achievable, easy to implement and concise way with advice on how to maintain a healthy work life balance while you are at it.
It was well written and easy to read, with lots of practical tips and advice. I would recommend it to anyone who manages a social media page or online community.