A digital marketing specialist for more than a decade, Rachel has extensive experience content creation for blogs and social media and in data-driven Facebook ad optimisation.
For each client, Rachel reviews business objectives, tone of voice, and branding guidelines to create bespoke content targeting key audiences, whether it’s for social media or content marketing. She’s worked with a wide variety of clients, from large corporates like Microsoft, Samsung and Network Ten, to small businesses, start ups and not-for-profits.
With a BA in Writing and Cultural Studies, Rachel has been writing for online publications since 2014. In this capacity, she has written about tech and social media, pop culture and entertainment, and is skilled at creating native content pieces for millennials.
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Social Media Content
A highly experienced social media expert, Rachel began her career working on some of the first corporate social media accounts in Australia. She has created social media content for businesses including Microsoft, NewsCorp, Channel Ten, Beamly Australia and more.
When she designs social media content, Rachel reviews business objectives and tone of voice to maintain a consistent and credible brand identity for her clients. Because social media isn’t one-size-fits-all, Rachel pays careful attention to how audiences engage with content across social media ecosystems, tailoring her work to make the most of targeted platforms and meet the needs of her clients, whatever they may be.
Rachel is an experienced Facebook Advertiser, having worked with Facebook ads across a variety of industries. She has helped businesses reach their specific business goals, whether it’s raising awareness, raising donations, attending events or buying products.
She’s worked across the film and entertainment industry, with small businesses and not-for-profits to help them reach their audiences and business goals with creative and strategic approaches.
Keeping abreast of the ever-changing world of Facebook advertising, Rachel looks for ways to set up clients to succeed in the long term, using the latest features and keeping abreast of changes and providing recommendations to future-proof businesses to ensure they get the results they need today and tomorrow.
Great, engaging course. Rachel has a wealth of knowledge with a fun approach to social media.Morgan S
[Rachel] was able to come up with creative solutions to problems in a stressful, deadline-driven environment.Missy B
Rachel has been accommodating of a not-for-profit’s limited media budget and still managed to deliver us terrific results on reach, engagement and click through.Lyndal S.
An outside the box thinker without the flightiness that often makes creative brains unreliable, Rachel likes to base her decisions and observations in solid data, analysis and conclusions whilst still maintaining a fresh direction.Paul C.
Rachel is an incredibly talented yet humble manager, with strong experience in digital and social media and an unassuming work ethic that is unmatched!Donnie M.