Resources for Small Business
Welcome to the resources section for small business owners! Please check out the blog posts and resources I’ve got for just for you!
When we think of ‘getting the word out’ on social media for a new project or campaign, we often think about our own channels: what we post, when we post and if we’re supporting it with an ad buy. But collaborating with others in your industry, community, or with...read more
To create successful ads, it requires a fair bit of planning and strategy before you even open a web browser to launch your ads - whether you're launching one ad, or several. Just like when you're baking a cake and you need to ensure you have all the ingredients...read more
When is the best time of day to post? This is one of the most common questions asked when someone is trying to increase their reach on social media. With algorithms on both Twitter and Instagram - in addition to Facebook's now limited reach - getting the most reach...read more
Did you know that 85% of video on Facebook is watched without sound? Yep, those mobile-loving Facebook users are reading the subtitles to your amazing videos more than listening, according to one study from 2016. By not adding subtitles to your videos, you're only...read more
You might have seen the term 'GDPR' across the web a lot lately... but what is it? You might know that it has something to do with data and something to do with Europe, but if you're like a large percentage of small businesses, you're not really across what it is yet....read more
There are ways we can use Facebook ads, whether you're looking to find a new audience, or engage your existing audience. You can target your page fans, you can target your website visitors or newsletter subscribers, you can target people based on interests or...read more
Facebook Ads Budget Calculator
Got a Facebook Budget but not sure how much traffic it’s going to get you? Or want to know how much money you need to reach your traffic goals? Use this handy Excel-based calculator to help project your Facebook Ads budget.
Learn at your own pace and in your own time with Rachel’s online courses. Learn how to design a social media strategy for your business, running Instagram ads and social media design.
Social Media Resources and Templates
Sometimes you need some tools and templates you help set you on the right track. These tools are the bread-and-butter of those working in the social media industry, so use these resources to get equipped.