Resources for Small Business
Welcome to the resources section for small business owners! Please check out the blog posts and resources I’ve got for just for you!
What are our options for marketing using social media now that Facebook has reduced page reach below 1%? I chatted to HollyG from Tourism Upgrade this week. We discussed the latest changes, what they mean and what other social media opportunities those who work in...read more
When entering into the world of online ads, one of the first question many people want to know is ‘how much will the ads cost?’. The reality is that in the world of online advertising, ads cost as little, or as much, as your budget allows. The real question for many...read more
One of the hottest projects to work on these days is a crowdfunding campaign: where a community of people band together to help another person across the world fund a project - whether that's something creative like a film, or an innovative new piece of tech (like the...read more
Let’s say you’ve run a Facebook ad promoting your rescue dog adoption program. You want to give these gorgeous dogs some new homes. Maybe the goal is to make a little bit of this happen: https://www.instagram.com/p/Bdfrm-2Fkpd/?taken-by=puppystagrams Let's say you ran...read more
I’m sure you've heard the news: Facebook is reducing its organic reach on brand and business pages to pretty much zero. Zuck shared the news on his personal Facebook Page this week, and the marketing world is reeling. The Facebook Newsroom says: "Because space in News...read more
There are a lot of benefits of working with a social media influencer. Sharing your product or brand through a thought leader in your niche through their channels has a lot of really positive impacts: you're reaching new audiences, you are connecting with audiences...read more
Facebook Ads Budget Calculator
Got a Facebook Budget but not sure how much traffic it’s going to get you? Or want to know how much money you need to reach your traffic goals? Use this handy Excel-based calculator to help project your Facebook Ads budget.
Learn at your own pace and in your own time with Rachel’s online courses. Learn how to design a social media strategy for your business, running Instagram ads and social media design.
Social Media Resources and Templates
Sometimes you need some tools and templates you help set you on the right track. These tools are the bread-and-butter of those working in the social media industry, so use these resources to get equipped.