Resources for Small Business
Welcome to the resources section for small business owners! Please check out the blog posts and resources I’ve got for just for you!
There are ways we can use Facebook ads, whether you're looking to find a new audience, or engage your existing audience. You can target your page fans, you can target your website visitors or newsletter subscribers, you can target people based on interests or...read more
Instagram is one of the fastest growing social networks, and businesses looking to capture millennials and Gen Xers have been steadily ramping up their social content on Instagram. Over the past year, Instagram launched a new feature called Instagram Stories, and it's...read more
I'm seeing more and more businesses looking at Facebook Groups in order to connect with their community on social media (and there's a good reason for it, too!). With the changes to the reach on Facebook Pages, Facebook Groups are a good way to still connect with your...read more
LinkedIn is fast becoming the social media darling for business after it's saucy new redesign and Facebook's recent algorithm changes. More and more businesses, especially freelancers or small businesses, are parking their Facebook Page and heading over to LinkedIn...read more
Anyone who has run an online store knows that sending traffic to your site is one thing, but getting people to buy is another thing entirely! So much time and effort goes into sending the right people who are ready to buy so that our time and money isn't wasted. In...read more
What are our options for marketing using social media now that Facebook has reduced page reach below 1%? I chatted to HollyG from Tourism Upgrade this week. We discussed the latest changes, what they mean and what other social media opportunities those who work in...read more
Facebook Ads Budget Calculator
Got a Facebook Budget but not sure how much traffic it’s going to get you? Or want to know how much money you need to reach your traffic goals? Use this handy Excel-based calculator to help project your Facebook Ads budget.
Learn at your own pace and in your own time with Rachel’s online courses. Learn how to design a social media strategy for your business, running Instagram ads and social media design.
Social Media Resources and Templates
Sometimes you need some tools and templates you help set you on the right track. These tools are the bread-and-butter of those working in the social media industry, so use these resources to get equipped.