Resources for Small Business
Welcome to the resources section for small business owners! Please check out the blog posts and resources I’ve got for just for you!
Facebook has been making moves to shift from a 'public square' to private messaging for a while, announcing recently that that is their core focus into the future. They will focus more on Groups and smaller discussions (like group chats on WhatsApp) rather than the...read more
Instagram is one of the fastest growing social networks, and businesses looking to capture millennials and Gen Xers have been steadily ramping up their social content on Instagram. Instagram launched a new feature called Instagram Stories in 2016, and it's fast...read more
One of the biggest differences in working with social media accounts for large corporations compared to small businesses is the use of one tool: the content calendar. The simple fact is that large businesses couldn't run their social media accounts without them - and...read more
Small business owners often don't have a lot of time. Juggling managing a business, accounts, delivering your kickass service and finding new clients is tough. And adding social media on top of that - it can feel a little bit overwhelming. But there are a few tools...read more
Are you launching a new social channel in 2019? Perhaps you're launching a cute new business, or you're exploring a new social channel to target a different audience. While setting up a new social media channel is a straightforward process on most social media...read more
For many businesses, when we set up social media accounts, we often also set up a hashtag, too. And, there are plenty of brilliant reasons for companies to set up business-themed hashtags. If you are a bricks-and-mortar business, giving people a hashtag to share their...read more
Facebook Ads Budget Calculator
Got a Facebook Budget but not sure how much traffic it’s going to get you? Or want to know how much money you need to reach your traffic goals? Use this handy Excel-based calculator to help project your Facebook Ads budget.
Learn at your own pace and in your own time with Rachel’s online courses. Learn how to design a social media strategy for your business, running Instagram ads and social media design.
Social Media Resources and Templates
Sometimes you need some tools and templates you help set you on the right track. These tools are the bread-and-butter of those working in the social media industry, so use these resources to get equipped.