Resources for Small Business
Welcome to the resources section for small business owners! Please check out the blog posts and resources I’ve got for just for you!
I’m sure you've heard the news: Facebook is reducing its organic reach on brand and business pages to pretty much zero. Zuck shared the news on his personal Facebook Page this week, and the marketing world is reeling. The Facebook Newsroom says: "Because space in News...read more
There are a lot of benefits of working with a social media influencer. Sharing your product or brand through a thought leader in your niche through their channels has a lot of really positive impacts: you're reaching new audiences, you are connecting with audiences...read more
For many of us, prevention is better than a cure. Giving things a spring clean every year means we prevent things from breaking down, or stopping problems in their tracks before they get worse. We give our car a checkup every year, not because it's making strange...read more
Guest post by Victoria Greene With hundreds of hours of video content being uploaded to Facebook every minute, if you have not yet begun to implement your video marketing strategy, now is the time to start. Internet users globally watch a billion hours of video...read more
We might soon be surrounded by Christmas music and shopping sales, but there is plenty more in the month of December to inspire our social media content calendars! Put these special days in your diary: Pretend to Be a Time Traveler Day, Chocolate Covered Anything Day,...read more
When we think about increasing our reach on Facebook, we often think about things on social media that we can do: it might be the time of day we post, boosting posts with a spend, or even whether you schedule natively or using a third-party app. But it's worth not...read more
Facebook Ads Budget Calculator
Got a Facebook Budget but not sure how much traffic it’s going to get you? Or want to know how much money you need to reach your traffic goals? Use this handy Excel-based calculator to help project your Facebook Ads budget.
Learn at your own pace and in your own time with Rachel’s online courses. Learn how to design a social media strategy for your business, running Instagram ads and social media design.
Social Media Resources and Templates
Sometimes you need some tools and templates you help set you on the right track. These tools are the bread-and-butter of those working in the social media industry, so use these resources to get equipped.