Resources for Small Business
Welcome to the resources section for small business owners! Please check out the blog posts and resources I’ve got for just for you!
You’ve been thinking about setting up a Facebook Group for a while. You’ve been seeing the success that other businesses have had with groups, and you’ve been thinking about it in the back of your mind. You’ve thought about why a group is a right move for your...read more
Guest post by Stephan Des, from LeadsBridge Managing a successful business requires many different skills, from expertise in your field, to financial management, to sales techniques and more. But it is even harder to define a single skillset needed to help you grow...read more
One of the latest features Facebook has rolled out is Cover Videos. We can see some great examples of pages like Netflix's Narcos, Fusion Guitars and Hager Group where instead of a still image cover on the page, we can have a video instead. Many of us might feel that...read more
Burnout is a very real problem for people who manage social media accounts for businesses. It can feel like you’re on call 24/7 and that you can never switch off. On top of burnout leading to increased feelings of distress, exhaustion, and lack of motivation it...read more
Over the past few years, running a Facebook Page has shown diminishing returns for many businesses. We are seeing the rise of Facebook groups as a platform for businesses to get their name out there and Facebook is paying serious attention to the shift, by rolling out...read more
Facebook ads are a great way to increase the reach of your posts. Long gone are the days of "free marketing" that Facebook once delivered. With rumours of around one percent of your fans now seeing organic posts, you need to pay up to give your posts greater...read more
Facebook Ads Budget Calculator
Got a Facebook Budget but not sure how much traffic it’s going to get you? Or want to know how much money you need to reach your traffic goals? Use this handy Excel-based calculator to help project your Facebook Ads budget.
Learn at your own pace and in your own time with Rachel’s online courses. Learn how to design a social media strategy for your business, running Instagram ads and social media design.
Social Media Resources and Templates
Sometimes you need some tools and templates you help set you on the right track. These tools are the bread-and-butter of those working in the social media industry, so use these resources to get equipped.