Welcome to the course! Please see the resources below to help you.
Resources To Download
Download the class powerpoint here. [PDF]
Download the handout. [PDF]
Bonus resources:
Social Media Content Plan [Google Drive]
Issue Escalation Template [Google Drive]
Monthly Reporting Template [Google Drive]
Handy References
Content Creation
WALKTHROUGH
Case Study: Walkthrough of how I create content
Password: bondi
BRANDING
Tool to help design brand colour palette: coolors.co
Learn more about: How to find brand tone of voice
HASHTAG RESEARCH
Research hashtags on displaypurposes.com
IMAGES
Reference: Social media images sizes for each social network
Free, creative commons images: Unsplash
Free, creative commons images: Pixabay
Paid, copyright images: Shutterstock
Learn more about: How to ask permission for image use (especially on Instagram)
Learn more about graphic design: Canva design school
Freemium image editing online: Canva
VIDEO
Free, creative commons stock video: Pixabay
Freemium video editor: Canva
Freemium video editor: Biteable
Learn more: Creating scroll-stopping video [PDF download]
CONTENT CREATION
Learn more: Creating Community Engagement Posts (i.e. sharable memes, polls etc). [PDF download]
SOCIAL MEDIA SCHEDULING
How to select a social media scheduling tool
Social Media Scheduling Tool Comparison Chart
THE ALGORITHM
Learn more: how social media algorithms work [PDF download]
FACEBOOK GROUPS
Learn more about: Engaging In Facebook Groups [PDF download]
COMMUNITY MANAGEMENT AND CUSTOMER SERVICE
Learn more about: Customer Service On Social Media [PDF download]
Learn more about: Building Your Issue Escalation Plan [PDF download]
Learn more about: Moderating Online Communities [PDF download]
Further Reading: ACCC on moderating other people’s comments on your social channels
REPORTING
How to Create a Monthly Social Media Report
Facebook Business Manager Analytics
ADVERTISING
One-Day Training Course: Sydney Community College Facebook Advertising Course
Hubspot Facebook Ads Training (Intro)
COMPETITIONS
Live online course: Learn how to run competitions with Origami Globe
GROWING SOCIAL MEDIA CHANNELS
Learn more about: How to grow your social media channels [PDF download]
INFLUENCERS
Learn more about: How to work with social media influencers [PDF download]
Beginners Guides
- Three tips to create content that helps grow your business using Facebook Business Suite
- Facebook Reels – How to Build a Connected Brand with Reels
- Meta Blueprint | Facebook official training
Linked In
TikTok
General Video
Social Media News Websites
You also might find it handy to bookmark some of the following websites, which often have social media news and training:
And most social media scheduling tools have excellent blogs with tips and tricks for all social media use:
and of course – my own blog!