Course Resources

Welcome to the course! Please see the resources below to help you.

Resources To Download

Download the class powerpoint here. [PDF]
Download the handout. [PDF]

Bonus resources:
Social Media Content Plan [Google Drive]
Issue Escalation Template [Google Drive]
Monthly Reporting Template [Google Drive]

Handy References

Content Creation

WALKTHROUGH
Case Study: Walkthrough of how I create content
Password: bondi

BRANDING
Tool to help design brand colour palette: coolors.co
Learn more about: How to find brand tone of voice

HASHTAG RESEARCH
Research hashtags on displaypurposes.com

IMAGES
Reference: Social media images sizes for each social network
Free, creative commons images: Unsplash
Free, creative commons images: Pixabay
Paid, copyright images: Shutterstock
Learn more about: How to ask permission for image use (especially on Instagram)
Learn more about graphic design: Canva design school
Freemium image editing online: Canva

VIDEO
Free, creative commons stock video: Pixabay
Freemium video editor: Canva
Freemium video editor: Biteable
Learn more: Creating scroll-stopping video [PDF download]

CONTENT CREATION
Learn more: Creating Community Engagement Posts (i.e. sharable memes, polls etc). [PDF download]

SOCIAL MEDIA SCHEDULING
How to select a social media scheduling tool
Social Media Scheduling Tool Comparison Chart

THE ALGORITHM
Learn more: how social media algorithms work [PDF download]

FACEBOOK GROUPS
Learn more about: Engaging In Facebook Groups [PDF download]

COMMUNITY MANAGEMENT AND CUSTOMER SERVICE
Learn more about: Customer Service On Social Media [PDF download]
Learn more about: Building Your Issue Escalation Plan [PDF download]
Learn more about: Moderating Online Communities [PDF download]
Further Reading: ACCC on moderating other people’s comments on your social channels

REPORTING
How to Create a Monthly Social Media Report
Facebook Business Manager Analytics

ADVERTISING
One-Day Training Course: Sydney Community College Facebook Advertising Course
Hubspot Facebook Ads Training (Intro)

COMPETITIONS
Live online course: Learn how to run competitions with Origami Globe

GROWING SOCIAL MEDIA CHANNELS
Learn more about: How to grow your social media channels [PDF download]

INFLUENCERS
Learn more about: How to work with social media influencers [PDF download]

Beginners Guides

Facebook

Instagram

Linked In

Twitter

TikTok

General Video

Social Media News Websites

You also might find it handy to bookmark some of the following websites, which often have social media news and training:

And most social media scheduling tools have excellent blogs with tips and tricks for all social media use:

and of course – my own blog!