Course Resources

Welcome to the course! Please see the resources below to help you.

Resources To Download

Download the class powerpoint here. [PDF]
Download the handout. [PDF]

Bonus resources:
Social Media Content Plan [Google Drive]
Issue Escalation Template [Google Drive]
Monthly Reporting Template [Google Drive]

Handy References

Content Creation

WALKTHROUGH
Case Study: Walkthrough of how I create content
Password: bondi

BRANDING
Tool to help design brand colour palette: coolors.co
Learn more about: How to find brand tone of voice

HASHTAG RESEARCH
Research hashtags on displaypurposes.com

IMAGES
Reference: Social media images sizes for each social network
Free, creative commons images: Unsplash
Free, creative commons images: Pixabay
Paid, copyright images: Shutterstock
Learn more about: How to ask permission for image use (especially on Instagram)
Learn more about graphic design: Canva design school
Freemium image editing online: Canva

VIDEO
Free, creative commons stock video: Pixabay
Freemium video editor: Canva
Freemium video editor: Biteable
Learn more: Creating scroll-stopping video [PDF download]

CONTENT CREATION
Learn more: Creating Community Engagement Posts (i.e. sharable memes, polls etc). [PDF download]

SOCIAL MEDIA SCHEDULING
How to select a social media scheduling tool
Social Media Scheduling Tool Comparison Chart

THE ALGORITHM
Learn more: how social media algorithms work [PDF download]

FACEBOOK GROUPS
Learn more about: Engaging In Facebook Groups [PDF download]

COMMUNITY MANAGEMENT AND CUSTOMER SERVICE
Learn more about: Customer Service On Social Media [PDF download]
Learn more about: Building Your Issue Escalation Plan [PDF download]
Learn more about: Moderating Online Communities [PDF download]
Further Reading: ACCC on moderating other people’s comments on your social channels

REPORTING
How to Create a Monthly Social Media Report
Facebook Business Manager Analytics

ADVERTISING
One-Day Training Course: Sydney Community College Facebook Advertising Course
Hubspot Facebook Ads Training (Intro)

COMPETITIONS
Live online course: Learn how to run competitions with Origami Globe

GROWING SOCIAL MEDIA CHANNELS
Learn more about: How to grow your social media channels [PDF download]

INFLUENCERS
Learn more about: How to work with social media influencers [PDF download]

Beginners Guides

Facebook

• Three tips to create content that helps grow your business using Facebook Business Suite
• Facebook Reels – How to Build a Connected Brand with Reels
• Meta Blueprint | Facebook official training

Instagram

• How to Post on Instagram: A Step-by-Step Guide
• Official Instagram Guide – Creators Lab

Linked In

• The Beginner’s Guide to LinkedIn Marketing

Twitter

• How To Use Twitter for Beginners

TikTok

• How to Use TikTok: Beginners Start Here

General Video

• Social media video tips & strategies

Social Media News Websites

You also might find it handy to bookmark some of the following websites, which often have social media news and training:

• We Are Social
• Social Media Examiner
• Social Media Today

And most social media scheduling tools have excellent blogs with tips and tricks for all social media use:

• Planable
• Keap
• Buffer Blog
• Meet Edgar
• Ad Espresso
• Later
• Plann That
• Hootsuite

and of course – my own blog!