A social media audit will let you know if you’re on the right track.
What is a social media audit?
A social media audit is an assessment of your social media channels. Is your content designed as effectively as it could be? Are you making the most of all the functionality of each social channel? Is your content helping meet your business goals?
An independent social media audit can help you see your social media channels from an outsider’s perspective to help you look at the bigger picture of your social media marketing.
With 33% of Australians looking at a brand’s social media accounts before deciding to buy – shouldn’t you put your best foot forward?
Recommended for:
- marketing managers, social media managers or business owners
- businesses 3 + years old
- businesses with an annual turnover of $100k +
Who is Rachel Beaney?
Rachel Beaney is a digital marketing specialist who has been in the game for over a decade. She’s passionate about helping businesses feel in control of their social media, through content that clearly reflects their business goals.
She’s worked with companies of all sizes: from small businesses all the way up to big names like Microsoft, Samsung, Network Ten, Riot Games and more. She would love to help your business create social media content that meets your goals for 2020.
Rachel has a small team of creative specialists to help bring your brand to life.
How does a social media audit work?
We consult with you to find out about your business goals, audience and industry.
We review your social media channels based on social media best practise and the objectives you’re looking to meet, and provide a beautiful collated report on what’s working and your opportunities.
Step 1: Consultation
The first stage is a consultation: this is to establish which social media channels you have, which audiences you’re targeting and what your business goals are. If you have specific things you’d like to learn from the audit, here’s where we want to find out about it!
Step 2: The audit
We review your social media channels, assessing a set period of time such as the previous month. We provide recommendations for opportunities you may wish to take advantage of. A personalised audit takes between 2-4 weeks to complete.
Step 3: Delivery
The completed audit will be emailed to you, and we can jump on a call to chat through any questions you’ve got.
What does an audit include?
A typical social media audit assesses a selected window in time, such as the past three months.
An audit includes:
Channel assessment: best practise reviewing cover images, avatars, bios, username, length, image use, colour palettes, hashtags, content frequency, tone of voice, community management, messenger/extensions, website visibility.
Data benchmarking: social media followers, monthly impressions, monthly engagement, traffic to website.
Audience analysis: a summary of the age, gender and location of audiences on your social channels.
Content analysis: reviewing content by reach and engagement, to reflect on patterns and trends in data.
Competitor or industry analysis: Using public data, average likes, average engagement, average engagement rate. Includes sample top content from competitors and case studies of best practise.
Insights: reflecting on the findings, the recommendations provides insights and recommendations for your business, including a checklist of immediate actions.
“I was very pleased with the Social Media Audit Rachel provided for my interior design company. She took the time to assess my current social media accounts, providing valuable tips on how to increase visibility on various platforms. The package was well presented. Her overall recommendations allowed for realistic & attainable goal setting.”
– Natasha Kozlowski, Natasha K Designs
Mini Assessment
Three social media channels- Reviewing up to three social media channels
- A social media assessment only, reviewing your channels for best-practise in terms of content, design and community management.
- Recommendations for optimising your social media channels are included.
Busy Business
Three social media channels- Reviewing up to three social media channels
- Analysing your social media analytics to create benchmarks of existing data, reviewing your exisiting audience and analysing trends in your best-performing content.
- A social media assessment, reviewing your channels for best-practise in terms of content, design and community management.
- Includes a competitor or industry analysis, reviewing the social media channels of three competitors you select.
- Recommendations, insights and opportunities for optimising your social media channels are included.
All Over The Internet
For Corporates- Reviewing up to five social media channels
- Analysing your social media analytics to create benchmarks of existing data, reviewing your exisiting audience and analysing trends in your best-performing content.
- A social media assessment, reviewing your channels for best-practise in terms of content, design and community management.
- Includes a competitor or industry analysis, reviewing the social media channels of four competitors you select.
- Recommendations, insights and opportunities for optimising your social media channels are included.
Custom quotes to suit your business needs are also available.
Prices are inclusive of GST.
Ready to get started?
Let’s talk about growing your business through a stellar social media content creation.
Book a time with Rachel to jump on a free consultation call so she can find out where you want to take your business this year.
Please use the form below to find a time which works for both of us.
Bookings 2 – 3 days in advance are appreciated.