A social media strategy sets your direction

What is a social media strategy?

A social media strategy is the roadmap for your social media marketing: what social channels should you be on to reach your target audience, what kind of content should you post to appeal to your target market, what processes do you need to establish to ensure it is all smooth sailing?

Rachel looks holistically at your social media: how is it connecting to your existing marketing campaigns across your business, whether it’s a short term-campaign, or ongoing campaigns such as paid media or your newsletters.

Every business is unique. Every business has a specific audience, and key objectives based on where their business is at. That means that your strategy is unique to reaching your business goals.

Too many businesses spend thousands of dollars a year on social media content creation without a clear idea of why they are posting on social media.  A social media strategy means that you know that that every post is part of a bigger picture, with clear, measurable objectives.

Recommended for:

  • marketing managers, social media managers or business owners
  • businesses 3 + years old
  • businesses with an annual turnover of $100k +

Who is Rachel Beaney?

Rachel Beaney is a digital marketing specialist who has been in the game for over a decade. She’s passionate about helping businesses set clear, realistic and measurable goals with their social media marketing.

She’s worked with companies of all sizes: from small businesses all the way up to big names like Microsoft, Samsung, Network Ten, Riot Games and more. She would love to help your business design a social media strategy that meets your goals for 2020.

How does your customised social media strategy work?

    Step 1: Consultation

    We jump on a 30-minute call so I can get an understanding of your business and objectives, then I’ll send you over a briefing form to ensure I’ve got all the information I need to get started.

    Step 2: Strategy

    I will compile a social media strategy for your business after reviewing your existing channels and your business objectives. It takes between 2-4 weeks to complete the personalised social media strategy for your business.


    Step 3: Delivery

    The completed strategy will be emailed to you, and we can jump on a call to chat through any questions you’ve got.

    Let’s get into the nitty gritty…

     Here’s what a typical social media strategy includes:

    • A summary of your business objectives and audience
    • The state of play of social media in Australia in 2020
    • The current social media trends to be aware of
    • Recommendations for which social media platforms to be on based on your audience and objectives
    • Recommended tactics to use to meet your objectives
    • Top level content recommendations to meet your objectives, including customised hashtag recommendations
    • Best practise recommendations for social media content design
    • Best practise tips for executing campaigns (like ad campaigns, competitions or working with influencers)
    • Recommended tools and processes for streamlining your social media
    • Recommended metrics and KPIs for measuring your success
    • A checklist of weekly and monthly tasks to ensure your social media is on track.

    Ready to get started? 

    Let’s talk about growing your business through a solid social media strategy.

    Book a time with Rachel to jump on a free consultation call so she can find out where you want to take your business this year.

     Please use the form below to find a time which works for both of us. 

    Bookings 2 – 3 days in advance are appreciated.