by rachelbeaney | Nov 12, 2022 | Uncategorized
When you’ve just started a new job, or you’ve been handed the reins on a social media account, you’re often not just in charge of creating content and managing the community, but also reporting. But what does a social media report look like? And what metrics are... 
by rachelbeaney | Jun 21, 2021 | Uncategorized
One of the key ways we measure success in social media marketing is through our analytics and reporting. But as of June 30, 2021, Facebook has announced that they will no longer have analytics available on it’s pages and haven’t really been super clear... ![[HOW TO] Reporting for Facebook: Organic vs Paid](https://rachelbeaney.com/wp-content/uploads/2019/09/Reporting-for-Facebook_-Organic-vs-Paid.png)
by rachelbeaney | Oct 8, 2019 | Uncategorized
If you create a monthly report each month, it’s likely that one of the things you report on is reach, or how many people saw your posts. But if you also run ad buys, how do you determine how much of the success of your reach was from your ads, compared to your organic... 
by rachelbeaney | Jun 24, 2018 | Uncategorized
More and more businesses are focussing on Facebook Groups as a way to grow their online presence. With the benefits of reach, influence and building a community around your industry or brand, Groups are becoming a favourite way to market organically on Facebook. But... 
by rachelbeaney | Oct 31, 2016 | Uncategorized
For many businesses, it’s easy to feel in the dark about how to determine the success of your social media. How do you tell if your social media efforts are actually impacting your business? What numbers should you be measuring? I’ve written in the past about... 
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