by rachelbeaney | Sep 14, 2020 | Uncategorized
When we think about goals with social media marketing, often we think about a couple of very specific metrics: followers, reach, traffic, sales. And while these are all useful metrics for many businesses, some businesses aren’t looking to work on those areas of... 
by rachelbeaney | Dec 29, 2019 | Uncategorized
All marketing has an objective. It might be to build brand awareness, increase trust, show expertise or thought leadership, build a community, build authority or straight up convert people to buy something. Social media marketing is no different – it’s... 
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