by rachelbeaney | Nov 12, 2022 | Uncategorized
When you’ve just started a new job, or you’ve been handed the reins on a social media account, you’re often not just in charge of creating content and managing the community, but also reporting. But what does a social media report look like? And what metrics are... 
by rachelbeaney | Oct 9, 2020 | Uncategorized
Social media is a constantly changing industry. Not only does the technology change with the rise of new platforms and features, but culture changes over time too (I’m looking at you, hashtags). It’s always valuable to check out the latest research on how... ![[HOW TO] Reporting for Facebook: Organic vs Paid](https://rachelbeaney.com/wp-content/uploads/2019/09/Reporting-for-Facebook_-Organic-vs-Paid.png)
by rachelbeaney | Oct 8, 2019 | Uncategorized
If you create a monthly report each month, it’s likely that one of the things you report on is reach, or how many people saw your posts. But if you also run ad buys, how do you determine how much of the success of your reach was from your ads, compared to your organic... 
by rachelbeaney | Aug 11, 2016 | Uncategorized
Whether it’s the new financial year or the start of a new project, one of the most daunting questions we can be asked is “how many followers will our Facebook Page have this time next year?”. Projecting growth for social media channels is scary, especially when there... 
by rachelbeaney | Mar 31, 2016 | Uncategorized
We often judge the success of our social media efforts based on metrics like reach, engagement, and Fans. But it can be harder to determine why these posts are successful. There are a few other metrics we can look at to help solve this. Before we jump into the data,...
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