Rachel Beaney
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[Facebook Ads] 5 Ways to Find Your Audience When You Don’t Know Who They Are

[Facebook Ads] 5 Ways to Find Your Audience When You Don’t Know Who They Are

by rachelbeaney | Jul 15, 2022 | Uncategorized

If you’re launching a new product or expanding your business, it can be tough to find the right audience online. Facebook Ads has one of the richest targeting platforms and is one of the more affordable ways of getting your product seen by your ideal customer....
Advertising Showdown: Facebook Ads vs Linked In Ads [CASE STUDY]

Advertising Showdown: Facebook Ads vs Linked In Ads [CASE STUDY]

by rachelbeaney | Sep 20, 2018 | Uncategorized

Advertising on Linked In is easily double the price of running ads on Facebook… and enough for any lady to feel a little faint and break out the smelling salts.  It’s easy to be intimidated by the high costs and think “is it really worth it?”. Let’s get...
[CHECKLIST] What to Think About Before Launching Facebook Ads

[CHECKLIST] What to Think About Before Launching Facebook Ads

by rachelbeaney | Jun 5, 2018 | Uncategorized

To create successful ads, it requires a fair bit of planning and strategy before you even open a web browser to launch your ads – whether you’re launching one ad, or several. Just like when you’re baking a cake and you need to ensure you have all the...
GDPR: Three Things You Need to Update On Your Site To Be Ready

GDPR: Three Things You Need to Update On Your Site To Be Ready

by rachelbeaney | May 7, 2018 | Uncategorized

You might have seen the term ‘GDPR’ across the web a lot lately… but what is it? You might know that it has something to do with data and something to do with Europe, but if you’re like a large percentage of small businesses, you’re not...
[CASE STUDY] How to Use Facebook Lookalikes to Halve Your Ad Spend

[CASE STUDY] How to Use Facebook Lookalikes to Halve Your Ad Spend

by rachelbeaney | Apr 10, 2018 | Uncategorized

There are ways we can use Facebook ads, whether you’re looking to find a new audience, or engage your existing audience. You can target your page fans, you can target your website visitors or newsletter subscribers, you can target people based on interests or...
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More posts you might like:

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  • 5 Ways Your Business Can Share Its Values On Social Media
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About Rachel

Rachel Beaney is a writer and social media content specialist, helping businesses connect with their audiences. She is based in Sydney, Australia.

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  • 2023 Australian Key Dates Calendar Now Available For Social Media Marketers
  • 5 Ways a Social Media Audit Can Give Your Business a Leg Up
  • 5 Ways Your Business Can Share Its Values On Social Media

Acknowledgement of Country

I acknowledge the Darug People as the original and true custodians of the land on which I operate.

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