by rachelbeaney | Sep 14, 2020 | Uncategorized
When we think about goals with social media marketing, often we think about a couple of very specific metrics: followers, reach, traffic, sales. And while these are all useful metrics for many businesses, some businesses aren’t looking to work on those areas of... 
by rachelbeaney | Jul 29, 2018 | Uncategorized
When your business is B2B, the social network you can’t overlook is LinkedIn. While most people use LinkedIn to build personal brands and personal connections, LinkedIn business pages are growing in popularity for businesses wanting to diversify their social reach,... 
by rachelbeaney | Jun 18, 2018 | Uncategorized
When we think of ‘getting the word out’ on social media for a new project or campaign, we often think about our own channels: what we post, when we post and if we’re supporting it with an ad buy. But collaborating with others in your industry, community, or with... 
by rachelbeaney | May 7, 2018 | Uncategorized
You might have seen the term ‘GDPR’ across the web a lot lately… but what is it? You might know that it has something to do with data and something to do with Europe, but if you’re like a large percentage of small businesses, you’re not... 
by rachelbeaney | Oct 24, 2017 | Uncategorized
Guest post by Victoria Greene Selecting your marketing channels is a critical step in the development of your overarching business strategy. From your website to word of mouth, every engagement makes a difference, and it is important to convey the best possible brand... 
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