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Rachel Beaney is a writer and social media content specialist, helping businesses connect with their audiences. She is based in Sydney, Australia.
by rachelbeaney | Apr 20, 2016 | UncategorizedIn the wake of Boaty McBoatface (the name of the $3 million scientific research vessel, voted by the UK general public, that now isn’t), I’d like to talk about user-generated campaigns. Many user-generated campaigns are created with the best of intentions...