Rachel Beaney
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How User-Generated Campaigns Go Wrong (and How to Prevent It)

How User-Generated Campaigns Go Wrong (and How to Prevent It)

by rachelbeaney | Apr 20, 2016 | Uncategorized

In the wake of Boaty McBoatface (the name of the $3 million scientific research vessel, voted by the UK general public, that now isn’t), I’d like to talk about user-generated campaigns. Many user-generated campaigns are created with the best of intentions...
Four Mistakes You Need to Avoid When Running Competitions on Social Media

Four Mistakes You Need to Avoid When Running Competitions on Social Media

by rachelbeaney | Jan 27, 2016 | Uncategorized

Running competitions on social media can be a little bit daunting. It can be easy to jump in and start running a competition because a deadline is approaching – but mistakes can easily happen that way. A little bit of planning first can make running competitions...
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About Rachel

Rachel Beaney is a writer and social media content specialist, helping businesses connect with their audiences. She is based in Sydney, Australia.

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  • 2023 Australian Key Dates Calendar Now Available For Social Media Marketers
  • 5 Ways a Social Media Audit Can Give Your Business a Leg Up
  • 5 Ways Your Business Can Share Its Values On Social Media

Acknowledgement of Country

I acknowledge the Darug People as the original and true custodians of the land on which I operate.

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