by rachelbeaney | Feb 22, 2019 | Uncategorized
One of the biggest differences in working with social media accounts for large corporations compared to small businesses is the use of one tool: the content calendar. The simple fact is that large businesses couldn’t run their social media accounts...
by rachelbeaney | Dec 23, 2018 | Uncategorized
There’s nothing worse than feeling like you’ve got a social media post to write, but you’re coming up blank. The more you think about it, the more pressure you feel under, the fewer ideas you have. “Haven’t I written about everything ever?!” you...
by rachelbeaney | Nov 20, 2018 | Uncategorized
For many businesses, when we set up social media accounts, we often also set up a hashtag, too. And, there are plenty of brilliant reasons for companies to set up business-themed hashtags. If you are a bricks-and-mortar business, giving people a hashtag to share their...
by rachelbeaney | Nov 9, 2018 | Uncategorized
I’m a big fan of the three R’s: reduce, reuse, recycle. I believe that we don’t just we don’t just need to do this with the objects in our life, but we can do it with our digital creations, too. I’m a big fan of reusing content, especially when time is short. Whether...
by rachelbeaney | Aug 7, 2018 | Uncategorized
An effective social media content strategy usually have multiple kinds of content, combining together to tell a rich brand story. This often balances high-quality pre-planned content and content from other websites, like breaking news or opinions. Creating pre-planned...