Rachel Beaney
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[Case Study] Social Strategy Results In 800% Traffic Increase

[Case Study] Social Strategy Results In 800% Traffic Increase

by rachelbeaney | Jul 13, 2020 | Uncategorized

Did you know that social media marketing can be strategic? I’m not talking about which hashtags you put on an Instagram post. I’m talking about whether your business should be on Instagram at all. A social media strategy transforms your business goals into...
The 5 Must-Have Documents Your Business Needs Before Starting on Social Media

The 5 Must-Have Documents Your Business Needs Before Starting on Social Media

by rachelbeaney | Aug 10, 2019 | Uncategorized

It’s so exciting to launch a new business. Big plans, big dreams and a dash of luck thrown in. Often when we start new businesses, we launch brand new social media channels. And while there are a lot of design considerations that need to be checked off the list when...
[INFOGRAPHIC] Facebook Ads Costs: What will $500, $1000 or $10,000 get me?

[INFOGRAPHIC] Facebook Ads Costs: What will $500, $1000 or $10,000 get me?

by rachelbeaney | Feb 18, 2018 | Uncategorized

When entering into the world of online ads, one of the first question many people want to know is ‘how much will the ads cost?’. The reality is that in the world of online advertising, ads cost as little, or as much, as your budget allows. The real question for many...
[ROUNDUP] How to Use Social Media for Crowdfunding

[ROUNDUP] How to Use Social Media for Crowdfunding

by rachelbeaney | Feb 12, 2018 | Uncategorized

One of the hottest projects to work on these days is a crowdfunding campaign: where a community of people band together to help another person across the world fund a project – whether that’s something creative like a film, or an innovative new piece of...
[PODCAST] What Are the Essential Ingredients for a Social Media Strategy?

[PODCAST] What Are the Essential Ingredients for a Social Media Strategy?

by rachelbeaney | Feb 2, 2017 | Uncategorized

How do you design a social media strategy that works? How do you know that you’re measuring what works for your business? And how do you execute that strategy? Chatting to HollyG from Tourism Upgrade, I spoke about the essential ingredients for designing a social...
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  • How to Create a Monthly Social Media Report
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About Rachel

Rachel Beaney is a writer and social media content specialist, helping businesses connect with their audiences. She is based in Sydney, Australia.

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  • 2023 Australian Key Dates Calendar Now Available For Social Media Marketers
  • TEMPLATE Community Guidelines and House Rules For Social Media
  • How to Create a Monthly Social Media Report

Acknowledgement of Country

I acknowledge the Darug People as the original and true custodians of the land on which I operate.

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